Social Media Content Specialist

Texas Health Resources • Arlington, TX

18h • Hybrid

About The Position

This position is responsible for the development and placement of content across all Texas Health social properties, internal portals and/or any additional social channels. This position will consult with entity stakeholders in developing new content and features for all online social properties, both internal and external.

Requirements

• Bachelor's Degree in Marketing, Business or related field required
• 5 years experience in print or new media required
• Must have experience creating social media content including but not limited to video, graphic and text

Nice To Haves

• Experience with Sprout Social or other social media publishing and monitoring software preferred
• Experience with Meta Business Manager preferred
• Yext or other reputation management platform preferred
• Experience creating social media accounts and pages and be able to manage the settings and related technical issues preferred

Responsibilities

• Develop and deploy content via assigned digital properties and social media channels
• Leads development and deployment of content that aligns to organizations business goals and strategic priorities on all social properties and channels, including: o Primary consumer social channels for Texas Health. o Internal employee portals or intranet sites for Texas Health. o All social properties including, but not limited to, Facebook, Twitter, Pinterest, YouTube, blogs, as well as other emerging channels.
• Writes, edits and create web copy for Texas Health blog.
• Collaborates with and makes recommendations to Brand Experience team members on content direction and approaches.
• Update content on business listing sites, internal sites and social properties, using content management system.
• Direct and oversee graphic additions and new design components to the social sites, ensuring functionality and alignment with brand look, tone and feel.
• Triage, prioritize and assign requests received from project request system, in close coordination with management.
• Collaborate with Brand Experience team member to obtain story concepts, images and content.
• Manage external content-creation vendors and partners and serves as liaison with external advertising agencies on content development.
• Manages assigned web properties, internal sites and social properties to ensure functionality, brand compliance and relevance.
• Manage day-to-day operation of assigned social tools for functionality – including “on-call” duties for crisis situations both technical and related to THR business.
• Review assigned site content for accuracy and effectiveness.
• Monitor and triage messages from social monitoring tools and email inboxes as assigned.
• Analyze assigned site content for SEO best practices.
• Direct interaction with external vendors for content creation/support - including but not limited to search engine marketing, social monitoring tools, online listing tools and others as relevant.
• Serve as liaison and provide content/support for internal departments that rely on online properties including Recruiting, THRE, Human Resources, the Foundation, etc..
• Prepare reports on usage, trends and social analytics for Brand Experience division team members.
• Act as a content area expert for meetings and presentations.
• Collaborate with Brand Experience team members to stay abreast of all system and entity communication and marketing strategies to ensure seamless pull-through on digital and social media channels.
• Participate in strategy planning with other Brand Experience team members to develop social and digital strategies that complement system marketing initiatives, for internal and external audiences.
• Partner with social media champions for employee-focused communication pull-through.

Benefits

• Benefits include 401k, PTO, medical, dental, Paid Parental Leave, flex spending, tuition reimbursement, Student Loan Repayment Program as well as several other benefits.
• At Texas Health, our people make this a great place to work every day. Our inclusive, supportive, people-first, excellence-driven culture make Texas Health a great place to work.
• A supportive, team environment with outstanding opportunities for growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees