Social Media Content Specialist

Motional • Boston, MA

3d • $68,000 - $86,000 • Hybrid

About The Position

As the Social Media Content Specialist, you will be a voice and visual content producer for Motional. You will oversee the company’s social presence—from the development of a content calendar to the copywriting, graphic design and photo or video editing for post creation; plus publishing and community monitoring or engagement. The ideal candidate has an interest in turning complex technology into easy-to-understand stories while building a brand that prioritizes safety, reliability and accessibility.

Requirements

• Experience: 1-4 years of experience in graphic design and/or managing social media platforms.
• Technical Portfolio: A design portfolio showcasing video editing (Adobe Premiere Pro, Final Cut Pro, CapCut, Adobe After Effects), graphic design and photo editing (Adobe Creative Cloud: Illustrator, InDesign, Photoshop).
• Communication: Experienced copywriting skills; the ability to translate "engineer-speak" into compelling human stories.

Responsibilities

• Content Development and Planning Social Platforms Plan: Develop and execute a comprehensive social media content plan and editorial calendar across LinkedIn, X, Instagram and emerging platforms as appropriate.
• Brand Guardianship: Ensure content reflects a "safety-first" culture and aligns with brand guidelines.
• Community Engagement: Monitor for platform engagement opportunities to foster positive brand awareness and corporate reputation growth.
• Business Materials: Contribute to creation of marketing materials, presentations, newsletter designs and more, as needed.
• Creative Production Graphic Design: Create infographics, social tiles, and presentation assets that visualize how technology is developed, tested and results in a consumer benefit.
• Video Editing: Go from development of a storyboard to the creation of videos that demonstrate technical capability, team work and customer experience.
• Photo Editing: Direct and edit photography of everything from fleet maintenance to road testing and software development to team outings.
• AI Integration: Utilize cutting-edge AI generative tools for asset enhancement, workflows, and experimental content formats.
• Performance and Analytics Data-Driven Decision-Making: Track KPIs (Engagement, Share of Voice, Sentiment) and translate data into actionable content pivots.
• Social Monitoring: Monitor industry trends, competitor moves, and public sentiment to constantly learn, innovate and improve.

Benefits

• medical
• dental
• vision
• 401k with a company match
• health saving accounts
• life insurance
• pet insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed