Social Media & Content Manager

AramarkPhoenix, AZ
12d

About The Position

Aramark Destinations is home to a portfolio of iconic, magnificent destinations across the U.S. - from breathtaking national parks to unforgettable cultural and adventure properties. We’re looking for a Social Media & Content Manager to bring these stories to life across all channels. This role leads multi‑platform social media, influencer programs, internal brand storytelling, and B2B content on LinkedIn, supporting both our individual properties and the broader Aramark Destinations brand.

Requirements

  • 5+ years of experience managing multi‑channel social media
  • Hands‑on experience with Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube
  • Proven experience leading influencer/creator programs
  • Strong content creation skills (video, photo, copy)
  • Experience with Emplifi or similar enterprise social platforms
  • Experience with B2B LinkedIn content or thought leadership programs

Nice To Haves

  • Experience with internal communications or intranet content (preferred)
  • Background in hospitality, travel, tourism, or destination marketing (a plus)

Responsibilities

  • Lead content strategy and publishing across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and YouTube
  • Create high impact video, photo, graphic, and written content
  • Balance unique property storytelling with portfolio wide brand campaigns
  • Develop thought leadership and industry content for B2B audiences on LinkedIn
  • Collaborate with marketing team members on integrated campaigns and unified content strategy
  • Partner with agency of record on creator program
  • Integrate influencer content into channel strategies (organic + paid)
  • Manage daily posting and engagement across all social channels
  • Monitor trends and elevate UGC that showcases our destinations
  • Support executive visibility and brand authority on LinkedIn
  • Manage intranet and employee facing content
  • Develop destination spotlights, brand updates, and internal storytelling assets
  • Track KPIs across all platforms and campaigns
  • Drive follower and audience growth across all channels
  • Report insights for both property level and portfolio wide performance
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