Social Media & Community Manager

PRIMALLY PURE LLC•Murrieta, CA

8h•Hybrid

About The Position

Primally Pure is a natural skincare company that inspires fresh perspectives on beauty through traditional practices. They believe that caring for your skin shouldn’t come at the expense of your health, and formulate products using fewer + better ingredients derived from nature for maximum purity and potency. The company seeks to improve the health, well-being and confidence of its community through powerful, non-toxic skincare products, life-changing clean living education and intentional human connection. Founded in 2015 by Bethany McDaniel, Primally Pure started from a personal desire for a holistic skincare perspective, growing exponentially while maintaining a passionate and resourceful team. The Social Media & Community Manager role involves creating and sharing scroll-stopping content, managing the development and execution of growth-focused social strategies across multiple platforms, and leading a small team of social media marketers. Reporting to the Director of Brand Marketing, this position is for a master collaborator and storyteller who lives and breathes social media and is excited to scale a brand with strong cultural relevance and continued growth potential.

Requirements

5+ years of social media management experience, ideally with a beauty, skincare, or wellness brand
Experience managing social media channels for a consumer-facing brand with at least 100,000 followers
Deep understanding of established social media channels, as well as emerging platforms
Disruptor mindset, comfortable pushing boundaries and experimenting with new ways of working
Excellent communication skills with an ability to inspire and motivate cross-functional partners
Experience creating and executing a social strategy that drives increased brand awareness, customer acquisition and community connectivity
Successful track record creating organic content that followers save, share and talk about (either personally or professionally)
Comfortable in front of and behind the camera
Experience managing employees and/or external partners
Highly organized with the ability to manage multiple projects simultaneously

Responsibilities

Own and evolve our organic social strategy with a clear focus on brand awareness growth (reach, engagement, new followers)
Collaborate closely with internal teams to ensure social media strategy is closely aligned with core brand values, product positioning, evergreen and seasonal content priorities, and e-commerce growth initiatives
Create and manage monthly social media calendars for all Primally Pure organic social channels
Oversee the development and execution of content creation, identifying and deploying internal and external resources to ensure consistent flow of high quality, compelling and resonate social content
Spot trends early and accurately translate them into content that feels authentic and brand native
Maintain a consistent and elevated brand presence while adapting content to feel native to each platform
Create and implement extensive testing strategy, reiterate and modify to meet established KPIs
Oversee community management, building and nurturing a community of brand obsessed evangelists
Identify and utilize emerging social tools and platforms relevant to Primally Pure’s existing and prospective customers
Responsible for monitoring and sharing consumer feedback and sentiment to help shape social strategy, as well as overall brand and product strategy
Manages, mentors and leads social media team
Work closely with Primally Pure Influencer team to amplify content and brand storytelling
Responsible for writing and sharing organic social media KPI reporting and performance analysis