Social Media Community Manager
About The Position
About the Role: The Social Media Community Manager plays a critical role in driving awareness of Northwestern Mutual’s brand in the marketplace through the planning, publication, management, and performance reporting for organic social media efforts. Reporting to the Assistant Director of Social Media, this role will be crucial in the ongoing transformation of the company’s social presence, with a focus on delivering impactful content to key audiences across NM’s existing social architecture. What You'll Do: Manage the posting cadence for Northwestern Mutual across Facebook, Instagram, LinkedIn, TikTok, YouTube, Threads, and Advocacy, including partnering with a team of strategists, copywriters and designers, external agencies, and our compliance team to create & vet all outbound social posts. Proactively engage with inbound comments, helping our customers find answers to their questions from departments across the Home Office and Field. Drive a daily social posting schedule, using Sprinklr, our social media management tool. Use social listening to discover untagged mentions relevant to our brand as well as real-time marketing moments that provide a way-in for culturally relevant social trend participation. Monitor and report on the efficiency of our community management of social media content and campaigns. Liaise with internal partners to relay customer feedback insights gained from online conversations within the community. Work alongside the social media managers to generate new ideas for social content to drive communications.
Requirements
- 1-3 years of past professional experience in related positions (such as brand marketing, digital marketing, social media and content marketing). Internship experience counts!
- Previous experience running social channels for a business or agency clients.
- Proficiency in Sprinklr or other enterprise social media management tool.
Nice To Haves
- Experience with Financial Services or a similar highly regulated industry is a plus.
Responsibilities
- Manage the posting cadence for Northwestern Mutual across Facebook, Instagram, LinkedIn, TikTok, YouTube, Threads, and Advocacy
- Partner with a team of strategists, copywriters and designers, external agencies, and our compliance team to create & vet all outbound social posts
- Proactively engage with inbound comments, helping our customers find answers to their questions from departments across the Home Office and Field
- Drive a daily social posting schedule, using Sprinklr, our social media management tool
- Use social listening to discover untagged mentions relevant to our brand as well as real-time marketing moments that provide a way-in for culturally relevant social trend participation
- Monitor and report on the efficiency of our community management of social media content and campaigns
- Liaise with internal partners to relay customer feedback insights gained from online conversations within the community
- Work alongside the social media managers to generate new ideas for social content to drive communications
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
