Social Media Community Management Specialist

MyEyeDr. • Raleigh, NC

22d • Hybrid

About The Position

The Social Media Community Management Specialist is a key member of our Patient Care team, responsible for engagement and listening across all social media platforms. This role requires a combination of creativity, strategic thinking, and execution. You will work collaboratively with cross-functional teams including communications, marketing, product, design, and support to roll out targeted social media campaigns and manage patient issues online.
This is a hybrid remote role, offering a flexible work arrangement out of either our Raleigh, NC or Vienna, VA offices, with an in-office requirement of two days per week.

Requirements

• 3+ years’ experience in customer service or patient service

Nice To Haves

• Social media marketing and/or brand marketing highly preferred, healthcare industry or retail industry experience is a plus.
• Multi-location social media experience is a plus.

Responsibilities

• Actively monitor MyEyeDr.’s online brand reputation within the social community by proactively overseeing and engaging content related to our industry, customers content, influencers and/or developers. Tag and track themes and sentiment on brand content for positive, neutral and negative commentary to gather insights, feedback and report to be shared with the broader team.
• Serve as liaison between cross-functional teams including communications, product, and marketing support and growth to get ahead of potential issues and respond to questions and comments on social media channels directly or loop in the right team to jump in.
• Help monitor customer care social media brand voice to position the company as a nationally recognized and beloved brand
• Respond to and monitor conversations with customers and influencers across social media platforms, including Facebook, Instagram, LinkedIn, Pinterest, Google, Yelp and Twitter
• Leverage Social Media Tools daily to monitor engagement across social media and listen to emerging themes and trends
• Work on a collaborative and cross-functional team, working closely with the Brand Marketing, Patient Care and Performance Marketing teams
• Track and measure success of social media engagement initiatives
• Ensure all social media engagement is consistent with branding, positioning, voice and messaging
• Working in a fast-paced environment that values self-starters, solid judgment and fast decision-making

Benefits

• Career Development and Training Opportunities
• Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
• Participate in our Vision coverage and associate discounts on our products
• Participate in our 401(k) with competitive company match
• Accrue PTO and paid holidays from day one

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed