Social Media Associate
About The Position
The Social Media Associate is part of the Falcons new SOAR Associate Leadership Development Program. This 12-month cohort-style program will provide ongoing, meaningful opportunities for professional development, exposure, and the ability to develop skills critical to the Associate’s future career growth while contributing to our mission of delivering championship teams on and off the field. Positions are offered in numerous departments across football and business operations. Target hires are early talent seeking entry-level opportunities in the sports and entertainment industry. Our 2026 SOAR program will run from May 2026 through April 2027.
Requirements
- College graduate, Bachelor's or Master's, with a competitive GPA or apprenticeship
- Excellent written and verbal communication skills
- High grammatical proficiency
- Ability to work effectively and relate well with individuals of diverse backgrounds and at all levels of the company
- Proficiency in Microsoft Office (Word, PowerPoint, Excel)
- Extensive sports and football acumen
- Outgoing and professional personality that connects with different walks of life and the Atlanta market
- Ability to work long hours, weekends, and holidays
- Availability to work irregular hours, including weekends and holidays, as needed
- Though this position won’t have 100% travel, the candidate must have the availability to travel locally and nationally when needed
- Experience using social media platforms: Twitter/X, Facebook, Instagram, Snapchat, TikTok, Threads, LinkedIn, YouTube
- Must complete a background check
Responsibilities
- Support the production of social content through pitching, ideating, capturing, and editing content for (but not limited to) TikTok, X, Snapchat, Facebook, Threads, Instagram, YouTube, Shorts, and IG stories
- Routinely support the management of main Atlanta Falcons accounts, along with Falcons’ auxiliary accounts: FalconsFits, FalconsRISE, Freddie Falcon, FalconsCR
- Provide real-time platform coverage and social posts during live games, practice, and team events
- Tag and report social media content by working closely with the Senior Manager, Social Media & Senior Manager, Brand and Digital Partnerships to regularly track and report analytics with the intent of content optimization
- Monitor news. culture, and current trends across social media platforms, and intentionally integrate them into Falcons content in a timely, on-brand manner
- Collaborate closely with the organization to help create content that speaks with the tone and voice of the Falcons brand
- Assist in the management, tracking, and distribution of influencer material
- Support the Senior Manager, Social Media, in responding to fan comments, messages, and community management in general
- Contribute to organic and sponsored content ideation and implementation
- Assist the Integrated Marketing department with other projects as assigned
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What This Job Offers
Career Level
Entry Level
