Social Media and Public Relations Manager
About The Position
Business Badgers past, present, and future rely on timely, relevant, and engaging communication to stay connected to all things Wisconsin School of Business (WSB). This role helps make that happen. Part of WSB's Marketing & Strategic Communications team, this position plans, creates, and distributes content across WSB's flagship social media channels. From stories and videos to livestreams and memes, you'll craft thumb-stopping content that informs, excites, and inspires our key audiences. You'll also elevate the visibility of WSB faculty as the school's primary media relations contact. This includes developing press releases and story pitches, managing media inquiries, and producing newsletters and other communications that connect our thought leaders with opportunities to shape the global conversation. Social Media Content Development Plan, write, and design compelling content for social media-including images, videos, photos, and copy-that showcases WSB's mission, academic excellence, and research impact. Collaborate with designers, event planners, communicators, and photographers to produce integrated, multimedia storytelling. Media Relations Pitch stories and develop relationships with local and national reporters. Match WSB faculty expertise with timely media opportunities-from interviews and op-eds to features and presentations. This is the ideal role for a creative, strategic communicator, looking for their next challenge. Join us to help shape the narrative, reach, and reputation of the Wisconsin School of Business. This position offers a hybrid work schedule that includes both in-person and remote work.
Requirements
- 3 years of marketing or communications experience in higher education, nonprofits, or the private sector, including equivalent undergraduate or graduate-level internship, or volunteer experience.
- Experience developing content to promote events, programs, or products.
- Experience developing content for a variety of channels, including social media, video, web, and print.
- Experience pitching stories and experts to local and national media
Nice To Haves
- Exceptional written, verbal, and interpersonal communication skills.
- Demonstrated ability to produce high-quality work while managing multiple priorities with urgent deadlines.
- Experience with industry-standard communication, design, and project management tools and software-such as Sprout, Meltwater, Adobe Express, and Asana
Responsibilities
- Manages the day-to-day operational unit plans to align with strategic initiatives and to meet established objectives
- Plans, writes, and edits content for various internal and external stakeholders
- Plans and directs unit programs and/or projects to ensure adherence to deadlines and budgets
- Develops, implements, and delivers communication materials through various mediums to designated audiences
- Identifies, proposes, and implements new or revised unit operational policies and procedures
Benefits
- generous vacation, holidays, and paid time off
- competitive insurance and savings accounts
- retirement benefits
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Educational Services
Number of Employees
5,001-10,000 employees
