Social Media & Public Relations Coordinator

SGII Inc dba SeneGence•Sapulpa, OK

About The Position

The Social Media and PR Coordinator will have a heavy role in supporting SeneGence’s social media but will also be a support to our public relations efforts to drive SeneGence’s brand recognition. They will assist in public-facing and Distributor-facing social media efforts for SeneGence, including but not limited to Facebook, Instagram, Twitter, YouTube, TikTok, Pinterest, and LinkedIn. They will work to foster engagement in SeneGence’s online communities, consistently working to increase followers and engagement.

Requirements

Bachelor's degree preferred; English, Creative Writing, Marketing, Communications or related field preferred. Education/experience equivalent considered.
A solid understanding of social media isrequired. Strong logical and analytical skills are needed to understand the process governing the organization of editorial and visual assets.
Proficient with basic office suite software (Word, Excel, PowerPoint, etc.).
Must be able to stand and/or sit for extended periods of time.
Must be able to lift to 25 pounds

Nice To Haves

Copy writing skills preferred.
Experience with social video and Reel creation is preferred.
Experience in or enthusiasm for the beauty industry is a huge plus.
Excellent written, verbal, and interpersonal skills.
Ability to take feedback and constructive criticism.
Strong senseof creativity.
Strong attention to detail and ability to meet deadlines. Organized and accountable for responsibilities and projects.
Passion for the brand and beauty industry. Experience in Direct Sales and/or skincare and cosmeticsindustrya plus.
Data & statistical analysis skills
Passion for media, technology, and popular culture, with an understanding of existing and emerging social networks.Actively participates in a wide variety of social media activities such as posting, content, etc.
Must work well individually and in a team environment.

Responsibilities

Daily engagement on all social platforms including answering direct messages or questions on posts.
Assistin scheduling posts, writing post copy, manual postings, sharing user-generated content on stories, and creation of story content.
Manage Pinterest account by posting product knowledge-focusedgraphics/videos and tutorials. Ensure searchability and entice click-throughs to website.
Manage YouTube Shorts and work with Brand Director and Training Director on tutorial focused content. Ensure searchability and entice click-throughs to website.
Social research for upcoming launches, promotions, and trends. Save and share findings withteam.
Develop a social plan for all holidays, including development of content, copy, Distributor outreach (if applicable), and posting plan.
Maintain branding and presence by ensuring hashtag usage isaccurateandoptimized.
Review user-generated tags/mentions on all social media sites in a timely manner, responding to content in order to foster a positivecommunity,andaddvalue to the user's experience.
Monitor, moderate, and oversee Distributor Facebook Groups.
Create, manage,maintain, and help troubleshoot Facebook profiles for Corporate Executives. Updating master password log with credentials.
Assistwith company Facebook Lives.
Escalate negative commentary or issues to theappropriate internalteam members.
Reach out to Distributors for user-generated content for use in future marketing campaigns or promotions.
Assistin creating trending original social videos (Reels & TikTok’s) focused on products or promotions.
Conceptualize contests and/or campaigns to increase social media engagement andfollowing.
Research beauty and health trends, as well as emerging web technologies and social media updates, to create content thatis applicableto and reflective of current trends and news.
Provide support, including on-site, at all company training events.
Create press hit graphics and post to all applicable social channels. Post announcement in the Distributor Global Group with suggested copy to help Distributors on how to use these press hits.
Build PR product packages for editors/influencers and mail packages.
Develop press pitches for upcoming launches andassistwith our PR efforts in Canada, Australia, and New Zealand.
Develop press release for Founder or Company-focused news and pitch to industry contacts directly.
Provide the outside PR agency with all necessary product launch assets and details for all upcoming launches.
Assistwith sponsorships and product gifting along withthe creationof product postcards personalized for each opportunity.
Create product requests and orders.
PR related research such as, competitor analysis and editor contact discovery.
Assistin Editor Affiliate links.
Assistin PR and brandactivation,eventlogisticsand support.
Update job knowledge byparticipatingin educational opportunities, reading professional publications, andmaintainingpersonal networks.