Social Media and Digital Content Strategist, Cockrell School of Engineering

University of Texas at Austin

10d • Onsite

About The Position

The Social Media and Digital Content Strategist position is responsible for creating and adapting content to elevate the Cockrell School of Engineering’s reputation and engage priority audiences across channels, primarily on social media and also web and email. In close partnership with the team, the strategist will develop campaigns that are engaging, audience-centered, and grounded in performance insights. This position requires fluency and strategic use of the following platforms, in priority order: LinkedIn, Instagram, YouTube, X, Facebook.

Requirements

• Bachelor's Degree
• Four years of professional experience in digital content strategy, social media, or digital communications
• Proficiency in capturing and editing short-form video and digital media for social and web
• Experience using social media analytics tools (e.g., Sprout Social) and interpreting data to inform content strategy
• Outgoing, collaborative, proactive mindset and strong communication skills
• Demonstrated ability to develop content that resonates with tech-savvy audiences
• Excitement about being on both sides of the camera as needed
• Interest in engineering and storytelling that elevates research and impact

Nice To Haves

• More than four years of professional experience in digital content strategy, social media, or digital communications
• Experience working in a complex organization such as a university, nonprofit, or mission-driven institution
• Familiarity with web and email marketing best practices and coordination
• Understanding of brand strategy and content planning in an academic or professional environment

Responsibilities

• Lead promotion of Cockrell School brand through social media to raise awareness nationally and globally for the school and our clients.
• Propose, execute and refine organic social media campaigns; support paid efforts as strategy and budget allow.
• Establish and maintain collaborative relationships across UT and with external brands.
• Create compelling digital content campaigns using social media as a core driver while ensuring alignment across all digital channels.
• Tailor content, frequency and tone for all audiences and platforms.
• Manage campaigns from conception to post-analysis.
• Be the bridge between story creation and content distribution.
• Partner with the editorial team to ensure stories are appealing to target audiences.
• Own the social calendar and distribution plan for priority stories, ensuring timely and strategic rollout across channels.
• Create short-form videos, reels, graphics and social copy that balance engineering and entertainment in approachable, fun ways.
• Partner with the digital marketing coordinator, who owns email execution and web posting, to set a data-based multichannel strategy.
• Track, analyze and share content performance with the team to shape future storytelling efforts.
• Ensure social, web and email insights guide campaign strategies.
• Execute leadership communications via social media, supporting the Dean’s social media presence and planning content.
• Advise the Dean and other leadership clients on engagement strategies.
• Recruit and manage student workers to assist in content creation and moderation.
• Other related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level