Senior Social Media Strategist/Content Developer

CAMPBELL CLINIC PC•Germantown, TN

13h

About The Position

Develop and implement a comprehensive social media strategy aligned with the Campbell Clinic's mission, brand voice, enterprise strategy, and organizational goals. Content Creation & Oversight: Using a social-first approach, oversee the creation, curation, and management of engaging, family-friendly, and HIPAA-compliant content across all social media platforms (Instagram, Facebook, X, LinkedIn, etc.) that brings Campbell Clinic's storytelling to life while remaining compliant with the brand standards, messaging, and tone. Campaign Management: Collaborate cross-functionally with colleagues in PR, Marketing, Digital, Creative Services, and across clinical divisions, to design, execute and measure the results of integrated social media campaigns, both organic and paid. Community Engagement: Monitor and manage social media conversations, responding with empathy and care. Analytics & Reporting: Track KPIs and provide regular reports on content performance, audience growth, engagement, and ROI. Use insights to continually inform strategy, optimize results, and show impact. Trend Monitoring: Stay up to date with emerging social trends – both inside and outside of healthcare – technologies, and platform changes to drive innovation. Video Production: create and execute content videos, including shorts, reels, gifs.

Requirements

Bachelor's Degree Public Relations, Journalism, Marketing, Communications or related field Required
At least 7 years Progressively responsible experience in Public Relations, Marketing or Communications within an agency or in-house, healthcare or nonprofit setting preferred. Required
At least 7 years of experience leading social media strategy, execution and optimization, ideally in a healthcare or other nonprofit setting. Required
Ability to manage multiple projects under tight deadlines while maintaining attention to detail.
Superior knowledge of social media platforms and their best practices.
Excellent writing, editing, and storytelling skills with impeccable attention to detail, tone, and accuracy.
Familiarity with HIPAA compliance and health regulations.
Fundamental understanding of broader digital marketing concepts.
Ability to work collaboratively with both clinical and non-clinical teams.
Familiarity with healthcare marketing trends, social media design best practices, and targeted audience engagement.
Ability to travel to Campbell Clinic locations/facilities for on-site events, forums, and programs, occasionally in the evenings and on weekends.
Experience in influencer outreach and/or collaborations.
Familiarity with social content management and analytics tools
Strong portfolio demonstrating strategic planning and impactful social media content, complemented by deep knowledge of both organic and paid strategies and tactics across all major social media platforms.
Demonstrated execution of social media best practices, leveraging advertising tools and analytics platforms (e.g. Meta Business Suite).

Responsibilities

Develop and implement a comprehensive social media strategy
Oversee the creation, curation, and management of engaging, family-friendly, and HIPAA-compliant content across all social media platforms
Collaborate cross-functionally with colleagues to design, execute and measure the results of integrated social media campaigns, both organic and paid.
Monitor and manage social media conversations, responding with empathy and care.
Track KPIs and provide regular reports on content performance, audience growth, engagement, and ROI.
Stay up to date with emerging social trends
Create and execute content videos, including shorts, reels, gifs.