Social Media and Community Associate
About The Position
Edutopia, the influential publisher of stories about what works in education, has built a distinctive place in education media by pairing high-quality, classroom-tested content with a community-first approach. Our work is powered by strong collaboration across editorial, marketing and community, and product, and we’re looking for a Social Media and Community Associate to help shape what comes next. In this role, you’ll help define how educators discover Edutopia, engage with our ideas, and connect across our social channels. You’ll blend social programming with thoughtful community care, amplifying our content, strengthening relationships, and creating an experience that’s welcoming, responsive, and aligned with our mission. You’ll do that by: Keeping our feeds active, useful, and on-brand by creating, adapting, and scheduling content and monitoring comments and messages with care and consistency. Creating a high-trust community experience by engaging with educators in a way that is warm, respectful, and grounded in Edutopia’s values. Surfacing insights from the field by identifying recurring questions, emerging themes, and great ideas, and sharing them with our team to inform what we publish and promote next.
Requirements
- 1–2 years of experience supporting social media and/or online community efforts for an established brand, digital media company, or nonprofit (internships and part-time roles count).
- Experience collaborating with creative teams (e.g., editors, designers, video producers, content marketers) to share digital content with wide audiences.
- Comfort using social media management tools (such as Sprout Social, Later.com, ManyChat, or similar platforms).
- Curious, creative thinker and doer who enjoys testing new ideas (with guidance) and learning from results.
- Strong writing skills and a clear, friendly, professional tone in social copy.
- Genuine interest in educators’ experiences and a respectful, empathetic approach to community interactions.
- Highly organized, with the ability to juggle multiple posts, channels, and deadlines.
- Problem-solver who can recognize when to respond directly and when to escalate.
- Proactive, reliable, and comfortable working in a distributed, remote team.
Nice To Haves
- Experience moderating online communities or managing comments and DMs on high-traffic accounts.
- Comfortable working remotely with tools like Slack, Trello, Zoom, and Google Workspace.
- Basic understanding of social analytics and how to interpret performance metrics.
- Familiarity with preK–12 education topics, trends, and common educator challenges.
Responsibilities
- Support the day-to-day creation and scheduling of social content across Facebook, Instagram, Bluesky, and other emerging platforms.
- Draft clear, engaging, on-brand copy for social posts, events, and other initiatives as needed.
- Help adapt Edutopia articles, videos, and resources for social-friendly formats (e.g., quote cards, clips, carousels, and polls).
- Maintain and update social content calendars, ensuring posts align with the school year, timely topics, and key campaigns.
- Bring fresh, audience-first ideas to the table, proposing new formats and content concepts inspired by trends, insights, and what’s resonating with educators.
- Monitor comments, replies, and messages across social channels and help ensure educators feel welcomed and heard.
- Proactively surface user-generated content (UGC) that highlights authentic educator voices, and pitch posts that showcase that content.
- Track common questions, themes, and pain points you’re seeing in the community and share those insights with the marketing and editorial teams.
- Use analytics tools and platform insights to help understand what’s resonating and when our audience is most engaged.
- Contribute observations and help craft weekly reports that help us refine our social programming and community approach over time.
- Support teammates on special projects, events, and engagement initiatives (for example, live chats, AMAs, or conference coverage).
Benefits
- Edutopia is part of the George Lucas Educational Foundation, which offers comprehensive health, vision, and dental insurance; an employer match of up to 6% of salary for your retirement fund, vested immediately; and an annual education stipend to spend on professional development.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
