FLEX Social Media and Associate Storytelling Professional

Marriott Hotels Resorts • Bethesda, MD

8d

About The Position

This is a temporary position. At Marriott, you can be a part of something bigger than yourself. As the world’s largest hotel company, you will be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you. The Social Media and People Brand Storytelling Professional role brings Marriott’s Be people brand to life— showcasing what it means to Begin, Belong, and Become at Marriott through authentic storytelling that reaches both current associates and future talent. As a digital communications expert, you will leverage industry best practices to develop social media and communication strategies to help the company attract, engage and retain employees globally. This position will work with the Director of Associate Storytelling to define and deliver social media strategies that strengthen Marriott’s people brand. This role focuses on clear storytelling, consistent engagement and strong execution for both external candidate-facing channels and internal associate-facing storytelling, ensuring that Marriott’s people narrative is consistent, inspiring, and accessible across all audiences. In this role, you own editorial direction and day-to-day activation across key platforms, translating Marriott’s people brand into content that is relevant, credible, and engaging for both external candidates and current associates.

Requirements

• A minimum of three or more years of experience in a social media role; experience in employer brand and/or recruitment marketing strongly preferred
• Bachelor’s degree from an accredited university in Business Administration, Communications, Journalism, Marketing, or other relevant fields.
• Strong creative writer with experience in social media, internal communications, journalism, and marketing.
• Proven track record consulting with business leaders and designing, developing, and implementing high-impact solutions in large organizations using a variety of delivery methodologies.
• Proven experience in managing social media channels on behalf of a company/brand including LinkedIn, Instagram, Facebook, Twitter, YouTube, and social media management platforms such as Sprinklr.
• Ability to translate the Be brand pillars into compelling social-first storytelling that feels human, credible, and grounded in real associate experiences
• Social media expert
• Proficient with using AI to create content while maintaining authenticity and a consistent brand voice
• Expert written and verbal communication skills
• Ability to develop “client-ready” presentation material and communicate effectively to a broad range of stakeholders (including senior leaders and hotel associates)
• Experience partnering with internal communications to amplify associate engagement and internal culture storytelling
• Strong service orientation, consulting skills, and ability to interface with senior business leaders
• Strong program and project management skills
• Strong proof-reading, subbing, and editing skills
• Editorial experience
• Expert in social media reporting and analytics
• Experience in managing and developing online channels
• Experience in managing agencies and budgets
• Ability to influence and operate at all levels
• Ability to present work quickly and accurately to a high standard
• Able to multi-task, self-motivated, and able to self-manage projects.
• Proven experience using Sprinklr and other social media tools
• Collaborates and works well in a creative, team-based approach to accomplishing work
• Active learner and listener–able to enhance personal, professional, and business growth through new knowledge and experiences
• Flexible: comfortable with complexity, ambiguity, and change
• Highly organized and able to handle multiple priorities at any given point in time
• Trustworthy with strong business integrity and the ability to hold sensitive information in confidence
• Persistent; drives ideas; engages in fixing the problem
• Polished and articulate in diverse settings
• Analytical; makes decisions using data
• Results driven
• Problem solver and team player

Responsibilities

• Lead the ongoing activation, management, and evolution of Marriott’s Careers and people brand social media channels, including LinkedIn, Instagram, YouTube, Facebook, and X.
• Own content planning, publishing, and channel optimization to ensure consistent, high-quality storytelling.
• Ensure social channels reflect the Marriott people brand in a way that feels human, current, and relevant.
• Oversee the Marriott Careers social media content calendar and daily content development.
• Develop content that fosters associate pride and engagement, partnering with cross-functional partners to share stories across internal platforms (e.g., intranet, newsletters, digital signage, internal campaigns).
• Create and curate social content across formats, including short-form video, visual storytelling, and associate-led stories.
• Build and scale associate storytelling by enabling employees, leaders, and communities to contribute content in ways that are simple, authentic, and on brand.
• Lead the execution of people brand and recruiting campaigns across internal and external social and digital channels.
• Partner closely with Global Talent Acquisition to align campaigns and content with priority hiring needs.
• Manage multiple initiatives at once, ensuring clear timelines, strong creative execution, and follow-through.
• Track and report on social media performance using agreed metrics tied to engagement and brand health.
• Use insights to refine content, channel strategy, and campaign execution over time.
• Share clear, practical performance updates with partners and stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level