Social Media and Reputation Associate

Greystar Management Services•San Francisco, CA

5d•Hybrid

About The Position

Works with operations, the national and local marketing team members, and regional leadership to develop and execute strategic and tactical social media, online reputation, and other related marketing plans that raise awareness, showcase resident or team member experiences, and increase loyalty to improve the customer experience for an assigned portfolio of assets.

Responsibilities

Collaborates with national and regional team members to assist in the development of social media and online reputation marketing strategies that support the portfolio’s marketing goals.
Provides support and assistance to implement social media marketing and reputation management solutions that adhere to budgeted guidelines.
Monitors Craigslist interface and terms of use to quickly deploy recommended posting changes as needed, refines the existing guidelines and tools for Craigslist, monitors and reports on ghosted listing issues, reviews best practices and reporting frequently to improve the program, and collaborates with Ops Training to provide an ongoing, on-demand curriculum and maintains the freshness of the content.
Keeps abreast and provides recommendations for changes and enhancements to current social media and online reputation management programs based on trends and changes in the marketplace.
Monitors company benchmarks for measuring the impact of social media programs/online reputation, and analyze, and report on effectiveness of campaigns in an effort to maximize results.
Provides input into the design and production of communication pieces, promotional materials, presentations, websites, reports and training materials related to social media marketing and online reputation management.
Collaborates with Education on the creation, implementation, and ongoing development of social media and online reputation marketing related education courses, participant guides, and other materials used to improve skill and confidence level of our onsite team members.
Identifies and meets with advertising and marketing vendors in collaboration with National Marketing Vendor Committee, reviews proposed service contracts for preferred and favorable rates, recommends creative service providers, and monitors and manages advertising suppliers for product and customer service quality.
Leverages opportunities to educate market leaders and other team members on incorporating relevant social media techniques, products, and services into both corporate culture and at the asset level.
Completes various financial, accounting, administrative, and other reports and analysis, and performs other duties as assigned or as necessary.
Supports the evaluation of new and existing assets through an asset-performance and market-positioning lens.
Supports activation initiatives for assigned assets across both virtual platforms (including social media, digital programming, community partnerships, and website coordination) and physical environments (including interior design collaboration, event planning, and initiatives related to activating on-site spaces).
The role includes coordination with influencers, local vendors, artists, community organizations, and designers as needed, and contributes to the planning and execution of in-person partnerships, programming, and events as part of broader physical activation strategies.
Participates in key client and stakeholder meetings related to both physical and virtual/social activation components that inform asset brand positioning.

Benefits

Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service!
Additional vacation accrued with tenure.
For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
401(k) with Company Match up to 6% of pay after 6 months of service.
Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
Employee Assistance Program.
Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
Charitable giving program and benefits.