Social & Influencer Marketing Manager— MadeGood

Riverside Natural Foods • Chicago, IL

1d • $125,000 - $140,000

About The Position

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun. We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile. So, lace up your boots and let’s tackle the climb together. You can learn more about us at www.riversidenaturalfoods.com . About the Role We’re hiring a Social & Influencer Marketing Manager to own how MadeGood shows up every day across social and influencer platforms in the U.S. This role is responsible for both the strategy and execution of MadeGood’s social and influencer ecosystem—bringing the brand to life through culturally relevant, platform-native storytelling that drives connection, relevance, and momentum. MadeGood is built on products people genuinely love. Social and influencers are where that love turns into conversation, community, and culture. This role is for a hands-on social and influencer leader who can build clear playbooks, lead creative development, and translate strategy into high-quality execution—while moving at the speed of culture.

Requirements

• 6–8+ years of experience across social media and influencer marketing for consumer brands.
• Proven ability to build social strategies and playbooks and execute them in-house.
• Deep understanding of social platforms and performance, especially TikTok and Instagram.
• Experience managing influencer agencies and end-to-end influencer programs.
• Strong organizational skills with the ability to manage multiple workstreams simultaneously.
• Data-aware and performance-driven, using insights to optimize creative and results.
• Entrepreneurial, proactive, and comfortable operating with high ownership and autonomy.
• Strong taste and instincts for what makes brands feel relevant, modern, and culturally fluent.

Nice To Haves

• Comfort appearing on camera and self-filming social content when needed (a plus, not the core requirement).
• Working knowledge of Canva and basic photo/video editing tools, with strong judgment on when to self-produce vs. partner with Design.

Responsibilities

• Own MadeGood’s social strategy and playbooks across TikTok, Instagram, and emerging platforms.
• Lead all organic social content ideation and briefing in-house, owning creative direction from concept through execution.
• Translate brand priorities, campaigns, and cultural moments into a consistent, relevant social cadence.
• Oversee content creation end to end, including filming when needed, sourcing UGC, managing whitelisting, and leveraging external support on an ad hoc basis to bolster social creative capabilities.
• Use lightweight creation tools (e.g., Canva and basic photo/video editing) to enable fast-turn content and real-time optimization.
• Partner closely with Design and Creative teams to build social-first assets while maintaining speed and flexibility.
• Stay ahead of platform trends and algorithm shifts, especially on TikTok, and apply them thoughtfully.
• Own the social content calendar, ensuring alignment with launches and brand priorities.
• Collaborate cross-functionally with Brand, Creative, Media, and CX to ensure social strategy ladders into broader brand moments.
• Partner with regional marketing and brand leads across the EU and Canada to share best practices and support aligned execution.
• Lead scheduling and publishing of social content, ensuring accuracy, quality checks, and on-time delivery.
• Manage daily community engagement across platforms, including comments, DMs, mentions, and tagged content.
• Serve as the frontline voice of MadeGood, engaging consumers in a friendly, thoughtful, and on-brand way.
• Monitor sentiment and escalate questions or issues to Brand Communications or CX as needed.
• Lead Surprise & Delight initiatives, giveaways, and gifting logistics.
• Own the strategy and direction for MadeGood’s influencer programs across seeding, paid partnerships, and whitelisting.
• Manage influencer agency partners, setting clear briefs, creative direction, timelines, and performance expectations.
• Identify and approve influencer partners and content to ensure brand fit, platform relevance, and campaign alignment.
• Partner with the paid media agency to brief, prepare, and deliver social assets optimized for paid amplification.
• Collaborate with Media and agency partners to track performance and apply learnings to future creative and execution.
• Ensure organic and paid social work together cohesively while serving distinct objectives.
• Oversee Amazon Influencer Affiliates execution with agency partners, tracking performance and identifying opportunities to optimize and scale.
• Build MadeGood’s TikTok Shop strategy (future state), including content approach, influencer integration, and test-and-learn execution.
• Lead execution of TikTok Shop content and activations as the channel scales.
• Build our 2026 social and influence performance scorecard with clear KPIs and benchmarks
• Monitor social and influencer performance, using insights to refine content, formats, and influencer approach over time.
• Capture and share community insights, feedback, and trends to inform future content and strategy.
• Conduct competitive, cultural, and platform trend monitoring to keep MadeGood relevant and responsive.

Benefits

• RRSP matching or 401k matching for an empowered financial journey
• Eligibility to participate in Riverside's Profit Sharing Plan
• Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
• Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
• An open concept work environment that embodies our Values

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees