Social Distribution Manager

Profound•New York, NY

36d•$110,000 - $150,000

About The Position

Profound helps companies understand and control what AI says about their brand. As AI becomes the new front door to every business, we give marketers the visibility and tools to influence how they appear across ChatGPT, Perplexity, Gemini, and beyond. We're building the marketing platform for the answer-engine era. As our Social Distribution Manager, you'll own how Profound shows up across social channels, with a particular focus on LinkedIn as our primary growth engine. You'll build the systems that turn our executives, employees, and customers into a distributed media network. One of your biggest advantages: Profound produces original research that no one else has. You'll partner closely with our research and customer teams to mine insights and turn them into high-performing social content. You'll own the pipeline from raw data to viral posts and identify what's interesting, shaping the narrative, and getting it in front of the right audiences. This is a role for someone who thinks in systems, obsesses over what makes content spread, and wants to build a distribution engine, not just a marketing calendar.

Requirements

You've built social distribution programs that drove measurable growth — follower counts, engagement rates, attributed pipeline. You can point to results.
You understand LinkedIn deeply: what performs, why it performs, and how the algorithm rewards (and punishes) different behaviors.
You have a nose for what's interesting. You can look at a spreadsheet of data or a customer call transcript and spot the insight that will make people stop scrolling.
You're a strong writer who can capture executive voice — ghostwriting feels natural, not forced.
You think in systems and playbooks, not one-off posts. You want to build repeatable engines.
You're comfortable working cross-functionally — pulling insights from researchers, customer teams, and product without needing to manage them directly.
You're comfortable giving creative direction to video and design resources, even if you're not executing the production yourself.
You're analytical and data-informed — you measure what matters and adjust based on what you learn.
You've worked in B2B, SaaS, or tech — you understand how to reach and engage a professional audience.
You're proactive, organized, and able to manage multiple workstreams (executive content, branded social, employee advocacy, research distribution) simultaneously.

Nice To Haves

experience with employee advocacy platforms (GaggleAMP, Sprout, etc.) or executive communications programs.
background in data journalism, research communications, or content roles where you've translated complex information into accessible stories.

Responsibilities

Own Profound's social distribution strategy across LinkedIn, X, and emerging platforms, with LinkedIn as the primary focus.
Partner with our research team to identify compelling insights and data points, then translate them into social content that drives engagement and establishes Profound as the authority on AI visibility.
Build and manage the research-to-social pipeline — a repeatable process for turning internal data, customer insights, and original research into a steady stream of high-performing posts.
Work closely with customer-facing teams (Sales, Customer Success, Post-Sales) to surface stories, quotes, and proof points that resonate with our audience.
Build and run our executive voice program for our internal thought leaders, developing their POVs, and ensuring a consistent, high-quality presence that positions Profound as the category leader.
Design and scale an employee advocacy program that turns Profound's team into a coordinated distribution network, including content kits, training, and tracking.
Set creative direction for social and video content, working closely with a videographer to ensure every piece is built for distribution from the start.
Develop distribution playbooks that maximize the reach and lifespan of pillar content — turning reports, webinars, and launches into sustained social campaigns.
Experiment with formats, timing, and platform-specific tactics to continuously improve engagement and reach.
Track what's working with rigor. Own social analytics, report on performance, and use data to refine strategy.
Collaborate with Content, PMM, and Comms to ensure launches, campaigns, and thought leadership are amplified with cohesive distribution plans.
Stay ahead of platform changes, algorithm shifts, and emerging distribution channels and adapt our approach accordingly.