Social & Audience Growth Manager

BoxRedwood City, CA
2dHybrid

About The Position

Box is the market leader in Intelligent Content Management. Our mission is to power how the world works together. Box is partnering with enterprise organizations to accelerate their digital transformation by creating a single platform for secure content management, collaboration and workflow. We have an amazing opportunity to further establish ourselves as leaders in the space, and we need strong advocates to help us achieve that goal. By joining Box, you will have the unique opportunity to help capture a majority of this developing market and define what content management looks like for the digital enterprise. Today, Box powers 100,000+ businesses, including many top Fortune 500 companies who trust our secure collaboration platform to manage the entire content lifecycle. We're looking for a social-first marketer who can build audiences, amplify executive voices, and make every great story travel. As Social & Audience Growth Manager, you'll own Box's social media presence, drive subscriber and follower growth across owned channels, and scale our Executive Voices program to extend Box's credibility and reach. You'll manage paid social campaigns end-to-end, partner with executives on thought leadership amplification, and lead a small team to convert visibility into influence, engagement, and pipeline. This role sits at the intersection of social media management, audience development, and executive communications — ideal for someone who thrives managing platforms day-to-day while also thinking strategically about building addressable audiences we own.

Requirements

  • 5+ years in social media management, digital marketing, or audience development — ideally within a high-growth B2B tech or media brand.
  • Proven track record of growing social and other owned audiences, and building multi-channel programs that generate awareness and drive pipeline.
  • People management experience or demonstrated ability to lead through influence and coach others.
  • Hands-on paid social experience across paid social tools from LinkedIn, Youtube/Google and X — including budget management, campaign optimization, and conversion tracking
  • Exceptional copywriting skills — able to distill value props into thumb-stopping social copy across platforms.
  • We are an AI-first company. This means you approach your work with a growth mindset and find ways to leverage AI to help make faster, smarter decisions that will 10X your impact at Box.

Nice To Haves

  • Experience amplifying editorial content (newsroom, blog, research) vs. only demand-gen campaigns.
  • Experience with video content optimization and paid video campaigns on YouTube and LinkedIn.
  • Knowledge of SEO, GEO/AEO, and content discoverability in AI assistants.
  • Experience managing executive LinkedIn profiles or ghostwriting for senior leaders.
  • YouTube channel growth experience — understanding of thumbnails, retention optimization, and native discovery mechanics.
  • Data fluency — can interpret dashboards, run A/B tests, and turn insights into action.

Responsibilities

  • Social Media Management & Strategy: Own Box's organic social presence across LinkedIn, X, and emerging platforms. Set strategy, manage content calendars, engage with followers, and optimize for platform-native performance — staying ahead of algorithm changes and emerging formats.
  • Owned Audience Growth: Drive subscriber and follower growth across newsletters, LinkedIn, YouTube, and blog in partnership with Editorial and Video teams.
  • Team Leadership & Cross-Functional Collaboration: Manage and develop a small team, setting priorities and coaching on best practices. Partner with Editorial on content promotion plans, coordinate with Global Campaigns and PMM on launch amplification.
  • Paid Social Campaign Ownership: Own paid social strategy, budget, and execution across LinkedIn Campaign Manager, X Ads, and YouTube. Optimize for awareness, engagement and subscriptions, run A/B tests, and execute Thought Leader Ads that amplify executive content.
  • Blog & YouTube as Content Destinations: Partner with Editorial/Web to strengthen the blog as a hub connecting campaigns, channels, and audiences, managing content calendars, and designing blog-led content journeys. “Partner with Video to support YouTube growth through packaging and promotion.
  • Executive, Employee & Ecosystem Amplification: Scale the Executive Voices program by partnering with Box executives to build their personal brands through white-glove support — social listening, comment suggestions, LinkedIn post drafting, and newsletter guest authoring. Extend reach by activating employee advocacy programs and coordinating amplification campaigns with partners and customers.
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