Shopper Marketing Manager - GoGo squeeZ

BEL•New York, NY

1d•$140,000 - $150,000•Hybrid

About The Position

At Bel, we are not just a company—we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives. #IWorkForAllForGoodJob Description Summary The Shopper Marketing Manager is responsible for driving best-in-class shopper marketing strategies that grow brand equity, household penetration, and loyalty for GoGo squeeZ, including fruit, vegetables, cheese and yogurts products. Reporting to the US Shopper Marketing Director, this role serves as a key connector across Brand Marketing, Sales, and Retailer Partnerships to deliver innovative, data-driven omnichannel content and campaigns. This role will leverage advanced tools—including AI and analytics—to optimize shopper engagement and drive in-store and digital excellence.

Requirements

Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
Minimum 7-10 years of progressive CPG brand/shopper marketing experience, with proven impact at national and key account levels.
Demonstrated success in building/executing omnichannel programs across top retailers.
Exceptional project management, leadership, and analytical skills.
Passion for purpose-driven brands and an innovative mindset.

Responsibilities

Develop and execute the annual shopper marketing strategy, integrating national brand campaigns with retailer-specific activation plans.
Champion data-driven insights to identify growth opportunities, define KPIs, and ensure alignment with overall company objectives.
Lead, mentor, and develop the Shopper Marketing team, fostering collaboration and high performance.
Build strong partnerships with Sales, Brand, Creative, and external agencies to deliver cohesive, impactful campaigns.
Drive strategic relationships with key retail partners (e.g., Walmart, Target, grocery, club) to secure best-in-class placement, programming, and conversion.
Oversee go-to-market planning for product launches, seasonal events, and key initiatives across the brick & mortar, e-commerce and out-of-home channels.
Own shopper marketing budget planning, allocation, and ROI measurement.
Ensure disciplined management of spending across media, in-store, digital, and promotional initiatives.
Champion testing and adoption of new tools, such as ChatGPT and generative AI, for personalized shopper engagement, measurement, and content creation.
Drive post-campaign analytics and reporting to inform future strategy and maximize effectiveness.