Shopify Marketing and Merchandise Manager

ThirdLove•San Francisco, CA

6d•$60 - $90

About The Position

The Shopify Marketing & Merchandising Manager owns the onsite customer experience across Shopify, driving site merchandising, marketing execution, and conversion optimization. This role partners closely with Paid Media, Creative, and Merchandising teams to deliver a cohesive, data-driven site experience.

Requirements

Shopify expert with hands-on experience in onsite merchandising and marketing execution
3–5 years of experience in ecommerce site merchandising and marketing
Experience executing A/B tests, personalization, and onsite optimization
Strong analytical skills with the ability to translate data into action
Experience managing creative assets and working cross-functionally
Prior people management experience

Nice To Haves

Apparel or consumer retail experience preferred
Ability to thrive in a fast-paced, test-and-learn environment

Responsibilities

Own site marketing and merchandising across all collection pages, including ongoing optimization at scale
Manage PDP strategy, updates, testing, and ongoing optimization
Lead homepage strategy and execution, including module planning, testing, and performance analysis
Execute onsite marketing initiatives using Shopify and Bloomreach, including personalization and experimentation
Partner with Paid Media team on landing page strategy, develop pages for all tests and support campaign performance
Brief, manage, and deploy all onsite marketing assets, including video and creative
Own digital asset management through Canto or other digital asset platform
Brief and manage marketing assets for the Amazon store and oversee Amazon ads (15% of role scope)
Analyze site performance and customer behavior to inform merchandising and marketing decisions
Manage and develop one direct report