Shopify Marketing and Merchandise Manager

ThirdLove•San Francisco, CA

6d•$60 - $90

About The Position

Thirdlove disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fitting Room® quiz and is one of the original brands to operate 100% direct-to-consumer. All design and R&D is done in-house, and our extensive and complex supply chain is fully managed by our team. Inclusivity is at the core of who we are and how we serve our customers and build our teams. Traditionally, women were given a choice between two options when it came to their bras and underwear: Be sexy, or be comfortable. Our Cofounders: Heidi Zak, and Ra’el Cohen, thought that was outdated too — so, in 2013, they created Thirdlove — a third, better option, which doesn’t force us to choose between being sexy or comfortable. Our culture is collaborative, fast-paced, and data-driven, and we were most recently recognized with the Great Place to Work certification for the 5th year in a row. This recognition is given to a very small percentage of companies who apply for it and determined by employees’ real-time reports of their company culture. Earning this designation demonstrates to us that our team at Thirdlove is inspired by our mission, engaged in their everyday work, and enjoy partnering with our teammates and customers. If you want to impact millions of people, find your fit, and propel your career forward, we’d love to hear from you. The Shopify Marketing & Merchandising Manager owns the onsite customer experience across Shopify, driving site merchandising, marketing execution, and conversion optimization. This role partners closely with Paid Media, Creative, and Merchandising teams to deliver a cohesive, data-driven site experience.

Requirements

Shopify expert with hands-on experience in onsite merchandising and marketing execution
3–5 years of experience in ecommerce site merchandising and marketing
Experience executing A/B tests, personalization, and onsite optimization
Strong analytical skills with the ability to translate data into action
Experience managing creative assets and working cross-functionally
Prior people management experience
Ability to thrive in a fast-paced, test-and-learn environment

Nice To Haves

Apparel or consumer retail experience preferred

Responsibilities

Own site marketing and merchandising across all collection pages, including ongoing optimization at scale
Manage PDP strategy, updates, testing, and ongoing optimization
Lead homepage strategy and execution, including module planning, testing, and performance analysis
Execute onsite marketing initiatives using Shopify and Bloomreach, including personalization and experimentation
Partner with Paid Media team on landing page strategy, develop pages for all tests and support campaign performance
Brief, manage, and deploy all onsite marketing assets, including video and creative
Own digital asset management through Canto or other digital asset platform
Brief and manage marketing assets for the Amazon store and oversee Amazon ads (15% of role scope)
Analyze site performance and customer behavior to inform merchandising and marketing decisions
Manage and develop one direct report