Services Marketing Manager

GE HealthCare•Pewaukee, WI

About The Position

The Services Marketing Manager focused on creation and implementation management is responsible for the planning and creation (including development and production) of assets and toolkits as well as processing them through systems, delivering them for activation and managing their storage and usage ongoing. Scope of responsibility will deliver content from across Global Services portfolio, imaging accessories and supporting the GoldSeal refurbished equipment programs. Content and assets include the full range of content delivery tactics including but not limited to digital marketing activations, websites, search, social, brochures, tech/spec sheets, podcasts, webinars, white papers, sales presentations, thought leadership and additional marketing support to advance the programs assigned. GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world. The manager will need to demonstrate: Significant integration with Strategy Managers, modalities and related marketing teams to define programs and tactical approaches to guide content and asset creation. Direct and consistent engagement with regions to ensure assets meet their requirements, to support access and usage, and drive analytics/evaluation. High level of agency management to brief, plan and execute all planning, production and creation including video/photoshoots, asset creation, tradeshow support, marcom tool usage, asset delivery and accessibility. Brand stewardship as well as ownership of approvals, including point person for relationship with Regulatory, Legal, Digital, and other parties critical to properly delivering content and assets. Responsibility and accountability for ongoing management including cataloging, sourcing, updating, re-approving, and terminating. Continuous engagement with marketing platforms to deliver quality work as well as represent Imaging Accessories, Goldseal and Services in the advancement of the centrally managed systems. Cross-functional Collaboration: Across the portfolio, work closely with other marketing managers globally and regionally including those in analytics, market intelligence, to ensure alignment and integration across all marketing efforts.

Requirements

Provide ability to lead multidisciplinary marketing programs, aligning diverse functions (operations, communications, digital) to achieve strategic objectives
Deep understanding of digital marketing strategies including SEO, SEM, social media, content marketing, email and data-driven personalization
Experience with AI-driven marketing solutions, including predictive analytics and machine learning for customer segmentation and targeting
Experience with customer insight and behavioral marketing metrics and KPI development
Strong ability to create and enforce brand guidelines ensuring consistency in messaging and visual identity across marketing channels
Minimum of 5+ years’ experience in related marketing or communications roles
Bachelor’s degree in marketing, Business, Digital Marketing, Communications, or related area
Digital marketing experience specifically email marketing, search engine optimization (SEO), paid search, content marketing, conversion rate optimization, social media marketing
Experience with Adobe Experience platform and Adobe Analytics
Healthcare B2B marketing experience required
Strong at and enjoys both strategy and execution
Understands how to measure effectiveness of deliverables and adapt for improvements
Strong story and presentation development skills
Able to make decisions independently based on thorough understanding and analysis of business objectives
Knows how to work cross-functionally and identify synergies among teams
Strong agency management and evaluation capabilities
Experience working in an international environment
Demonstrated ability to analyze and resolve problems
Demonstrated ability to lead programs / projects
Ability to document, plan, market, and execute programs
Established project management skills

Responsibilities

Planning and creation of assets and toolkits
Processing assets through systems
Delivering assets for activation
Managing asset storage and usage
Content delivery across Global Services portfolio, imaging accessories and supporting the GoldSeal refurbished equipment programs
Integration with Strategy Managers, modalities and related marketing teams to define programs and tactical approaches to guide content and asset creation
Direct and consistent engagement with regions to ensure assets meet their requirements, to support access and usage, and drive analytics/evaluation
Agency management to brief, plan and execute all planning, production and creation including video/photoshoots, asset creation, tradeshow support, marcom tool usage, asset delivery and accessibility
Brand stewardship as well as ownership of approvals, including point person for relationship with Regulatory, Legal, Digital, and other parties critical to properly delivering content and assets
Responsibility and accountability for ongoing management including cataloging, sourcing, updating, re-approving, and terminating
Continuous engagement with marketing platforms to deliver quality work as well as represent Imaging Accessories, Goldseal and Services in the advancement of the centrally managed systems
Cross-functional Collaboration with other marketing managers globally and regionally including those in analytics, market intelligence, to ensure alignment and integration across all marketing efforts

Benefits

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.
GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

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