Program Marketing Manager, Services Global Marketing

Red Hat • Raleigh, NC

7h

About The Position

The Global Services Marketing team seeks an enthusiastic and detail-oriented Program Marketing Manager to support our core marketing initiatives focusing on customer-facing in-person and online events, regional marketing stakeholder engagement, and other marketing program offerings and campaigns. Red Hat Services comprises Consulting, Technical Account Management, and Training + Certification. In this role, you will work closely with our Red Hat Events team, Field Marketing teams, and our Customer Marketing organization to implement Red Hat Services offerings and engagement activations into proprietary, industry, online and internal events. You will collaborate closely with various global and field marketing teams to ensure smooth campaign execution and successful event delivery. This is a critical support role that will help amplify market awareness and drive demand for our Consulting, Technical Account Management, and Training + Certification offerings. What you will do Event advocacy and support: Bring Red Hat Services event strategy to market by coordinating the logistical and promotional execution for various customer-facing and internal events (both online/virtual and in-person). This includes managing stakeholder participation, providing content for promotions, advocating for Services account presence within target attendee lists and organizing offerings. Additionally, ensuring post-event follow-up strategy is fully implemented and areas for enhancement are identified to create a thriving campaign lifecycle and direct tie to impact the Services business. Develop a cohesive content deployment strategy to ensure optimal placement and timing, maximizing market awareness and consumption Continuously track the success of marketing campaigns to define effectiveness and needed improvements. Regularly report on event and marketing performance through the Services lens. Create concise and compelling core Services messaging that embodies key features based on research and input from cross-functional teams. Cross-functional coordination: Serve as a central point of contact, maintaining strong relationships with global marketing, digital teams, field marketing, and Customer Success stakeholders, including marketing and services leadership to ensure all projects are executed on time. Project management: Maintain organized documentation and timelines for all assigned marketing projects, demonstrating excellent attention to detail. What you will bring 3+ years of experience in program or digital marketing, social media, or a related marketing role Bachelor's degree in Marketing, Communications, Business, or a related field. Project Management (PMP) certification is a plus. Experience developing strategic and comprehensive marketing plans, including market understanding, marketing strategy, targeted messaging, campaign development and implementation Excellent communication and interpersonal skills. The ability to successfully guide projects involving various internal groups and multiple levels of management Solid project management, planning, and organization skills with great attention to detail; ability to take the initiative and deliver projects unsupervised Motivated, collaborative, and customer-focused mindset Ability and desire to work on a results-oriented, fast-paced team, adapting quickly and succeeding in changing environments Solid history of metrics-driven marketing to measure effectiveness, continuous improvement, and impact on revenue Previous experience with any CRM (e.g., Salesforce) or Marketing Automation platform (e.g., Marketo) is a plus, but not required The salary range for this position is $77,520.00 - $124,020.00. Actual offer will be based on your qualifications. Pay Transparency Red Hat determines compensation based on several factors including but not limited to job location, experience, applicable skills and training, external market value, and internal pay equity. Annual salary is one component of Red Hat’s compensation package. This position may also be eligible for bonus, commission, and/or equity. For positions with Remote-US locations, the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience. About Red Hat Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

Requirements

• 3+ years of experience in program or digital marketing, social media, or a related marketing role
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience developing strategic and comprehensive marketing plans, including market understanding, marketing strategy, targeted messaging, campaign development and implementation
• Excellent communication and interpersonal skills. The ability to successfully guide projects involving various internal groups and multiple levels of management
• Solid project management, planning, and organization skills with great attention to detail; ability to take the initiative and deliver projects unsupervised
• Motivated, collaborative, and customer-focused mindset
• Ability and desire to work on a results-oriented, fast-paced team, adapting quickly and succeeding in changing environments
• Solid history of metrics-driven marketing to measure effectiveness, continuous improvement, and impact on revenue

Nice To Haves

• Project Management (PMP) certification is a plus.
• Previous experience with any CRM (e.g., Salesforce) or Marketing Automation platform (e.g., Marketo) is a plus, but not required

Responsibilities

• Bring Red Hat Services event strategy to market by coordinating the logistical and promotional execution for various customer-facing and internal events (both online/virtual and in-person). This includes managing stakeholder participation, providing content for promotions, advocating for Services account presence within target attendee lists and organizing offerings.
• Ensuring post-event follow-up strategy is fully implemented and areas for enhancement are identified to create a thriving campaign lifecycle and direct tie to impact the Services business.
• Develop a cohesive content deployment strategy to ensure optimal placement and timing, maximizing market awareness and consumption
• Continuously track the success of marketing campaigns to define effectiveness and needed improvements.
• Regularly report on event and marketing performance through the Services lens.
• Create concise and compelling core Services messaging that embodies key features based on research and input from cross-functional teams.
• Serve as a central point of contact, maintaining strong relationships with global marketing, digital teams, field marketing, and Customer Success stakeholders, including marketing and services leadership to ensure all projects are executed on time.
• Maintain organized documentation and timelines for all assigned marketing projects, demonstrating excellent attention to detail.

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible Spending Account - healthcare and dependent care
• Health Savings Account - high deductible medical plan
• Retirement 401(k) with employer match
• Paid time off and holidays
• Paid parental leave plans for all new parents
• Leave benefits including disability, paid family medical leave, and paid military leave
• Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees