Service Line Dir NRC, Décor and Landscape

SavATree•Town of Bedford, NY

About The Position

Service Line Ownership & Expansion Own enterprise-wide performance of NRC, Décor, and Landscape as distinct but integrated service lines Drive market expansion and branch-level penetration across all regions Define and execute growth strategies, including: Pricing models Service packaging Seasonal demand planning Identify, implement, and scale best practices to ensure consistency and profitability NRC (Approx. 25% of Role) Annual Planning & Budgeting The NRC service line represents a $3.95M revenue business Create new-year scorecards, RPH rates, budgets, and sales targets; distribute to DMs and Consulting Arborists Update SL 5 Priorities deck; plan District visits, sponsorships, and proactively coordinate team bonuses with ET Meet with underperforming District DMs to develop NRC improvement plans for the new year Performance Management & Reporting Determine annual KPI and Targets and distribute to the team Finalize and distribute results to the team monthly throughout the course of the year Finalize prior-year KPI results; prepare and distribute year-end reports and team recognition Manage monthly scorecard updates for Consulting Arborists and DMs; share results with stakeholders Produce month-end email reports; track and report on 5 strategic priorities Supporting Sales Drive NRC revenue growth by setting and communicating sales targets by arborist and district Monitor sales KPIs (revenue per Consulting Arborist, budget attainment, hit rate) and coach underperformers Support sales pitches, presentations, and proposal development to help close NRC opportunities Recognize and celebrate top-performing salespeople who meet or exceed NRC budgets Technical Leadership & Team Support Provide ad hoc technical guidance on best practices, proposals, report language, and assignment framing co-led with regional leads Conduct peer reviews; coordinate cross-district consultant support and District/Branch NRC visits Ensure SAT representation on ANSI A300 Standards Committee (biannual meetings); manage voting rep transitions – with regional leads Administer ArcGIS Online subscription (renewals, credits, user management), coordinate LiDAR scanning app training Manage Consulting Group Teams channel, network drive documentation, and proposal/RFP response preparation in coordination with regional leads Oversee project management for large contracts (e.g., tree inventory): resource planning, data QA/QC, client reporting, and final deliverables Décor (Approx. 35% of Role) Annual Planning & Budgeting The Décor service line represents an $8M revenue business Work with Finance and the Regions to build the annual budget, work throughout the year with the broader team to execute the tactical aspects of hitting that budget. Performance Management & Reporting Focus: Seasonal revenue growth, operational efficiency, and standardization Determine annual KPI and Targets and distribute to the team Monitor RPH and field labor productivity for put up and take down Standardize seasonal décor offerings, installation processes, and removal timelines Improve margin through efficiency, planning, and execution discipline Optimize seasonal labor planning and workforce utilization Supporting Sales Partner with branch leadership to maximize peak-season revenue opportunities Develop repeatable playbooks for: Holiday installations Scheduling and routing Inventory and materials management Landscape (Approx. 40% of Role) Annual Planning & Budgeting The Landscape service line represents a $15.7M revenue business Work with Finance and the Regions to build the annual budget, work throughout the year with the broader team to execute the tactical aspects of hitting that budget. Performance Management & Reporting Focus: Operational excellence and discipline, margin and recurring revenue expansion Establish consistent landscape maintenance and enhancement standards across all branches Drive improvements in: Crew productivity and utilization Equipment standardization and usage Operational efficiency and routing Expand landscape services as both: Recurring maintenance revenue streams Project-based enhancement opportunities Implement scalable processes for: Production management Job costing and margin control Lead initiatives to improve revenue per hour and overall profitability Operational Excellence & Standardization Develop and enforce Standard Operating Procedures (SOPs) across all service lines Implement Lean and continuous improvement initiatives Establish and track KPIs, including: Productivity Quality Profitability Standardize equipment, materials, and vendor usage to optimize cost efficiency Field Leadership & Capability Building Serve as the subject matter expert for all three service lines Coach and support: Market Leaders District Managers Field teams Partner with Talent Acquisition to build pipelines for specialized roles Support onboarding and training to ensure consistent execution across branches Safety & Compliance Ensure all operations meet or exceed safety standards Drive compliance with: Federal, state, and local regulations Pesticide application requirements (DeerTech) Equipment usage standards Lead incident reviews and implement corrective actions Customer Experience & Quality Ensure consistent, high-quality service delivery across all service lines Support resolution of escalated customer issues Improve customer satisfaction and retention through operational excellence Partner with field leadership to enhance service consistency and reliability Cross-Functional Leadership Partner with Sales & Marketing to position services effectively Support development of: Sales Enablement Tools Training for Arborists and branch teams Work with Finance on: Budgeting Forecasting Performance tracking Aligning with Operations leadership to integrate service lines into overall branch strategy

Requirements

3-5+ years of experience in Décor, Consulting, and landscaping, outdoor services, or related industries
Proven experience managing or scaling at least one: Landscape services, Seasonal décor, Arboriculture
Demonstrated success leading multi-location field operations
Strong operational and financial acumen
Ability to influence and drive execution in a decentralized organization
Degree in related field or equivalent work experience.
Expertise in both Microsoft PowerPoint and Xcel.
Valid current driver’s license.
Ideally at least 3 years of experience in related Lawn functions.
Ability to travel overnights to visit branches and attend meetings (up to 50%+ travel).
Ability to prioritize and multi-task in a fast-paced environment.
Proficient with computer programs including Microsoft Office suite.
Expert knowledge of Lawn tools, machinery, equipment, materials, and procedures.
Strong verbal and written communication skills with customer service focus.
Completion of appropriate internal and external certifications.
Obtain and maintain current pesticide applicator certification and licensing as required by governing states’ laws.
Must be able to sit and navigate/use computer system.
The physical environment requires working both inside and outside in all weather conditions on commercial and residential properties.
Activities include balance, bending, climbing, and kneeling.
Ability to lift 50 pounds.
Frequently required to use personal protective equipment to prevent exposure to hazardous materials.
Handling and mixing pesticides and herbicides may be required.
May be requested to work overtime and weekends.

Nice To Haves

Experience building or scaling specialized service lines
Background in private equity-backed or high-growth environments
Relevant certifications (e.g., pesticide application, industry credentials

Responsibilities

Own enterprise-wide performance of NRC, Décor, and Landscape as distinct but integrated service lines
Drive market expansion and branch-level penetration across all regions
Define and execute growth strategies, including: Pricing models, Service packaging, Seasonal demand planning
Identify, implement, and scale best practices to ensure consistency and profitability
Create new-year scorecards, RPH rates, budgets, and sales targets; distribute to DMs and Consulting Arborists
Update SL 5 Priorities deck; plan District visits, sponsorships, and proactively coordinate team bonuses with ET
Meet with underperforming District DMs to develop NRC improvement plans for the new year
Determine annual KPI and Targets and distribute to the team
Finalize and distribute results to the team monthly throughout the course of the year
Finalize prior-year KPI results; prepare and distribute year-end reports and team recognition
Manage monthly scorecard updates for Consulting Arborists and DMs; share results with stakeholders
Produce month-end email reports; track and report on 5 strategic priorities
Drive NRC revenue growth by setting and communicating sales targets by arborist and district
Monitor sales KPIs (revenue per Consulting Arborist, budget attainment, hit rate) and coach underperformers
Support sales pitches, presentations, and proposal development to help close NRC opportunities
Recognize and celebrate top-performing salespeople who meet or exceed NRC budgets
Provide ad hoc technical guidance on best practices, proposals, report language, and assignment framing co-led with regional leads
Conduct peer reviews; coordinate cross-district consultant support and District/Branch NRC visits
Ensure SAT representation on ANSI A300 Standards Committee (biannual meetings); manage voting rep transitions – with regional leads
Administer ArcGIS Online subscription (renewals, credits, user management), coordinate LiDAR scanning app training
Manage Consulting Group Teams channel, network drive documentation, and proposal/RFP response preparation in coordination with regional leads
Oversee project management for large contracts (e.g., tree inventory): resource planning, data QA/QC, client reporting, and final deliverables
Work with Finance and the Regions to build the annual budget, work throughout the year with the broader team to execute the tactical aspects of hitting that budget.
Monitor RPH and field labor productivity for put up and take down
Standardize seasonal décor offerings, installation processes, and removal timelines
Improve margin through efficiency, planning, and execution discipline
Optimize seasonal labor planning and workforce utilization
Partner with branch leadership to maximize peak-season revenue opportunities
Develop repeatable playbooks for: Holiday installations, Scheduling and routing, Inventory and materials management
Establish consistent landscape maintenance and enhancement standards across all branches
Drive improvements in: Crew productivity and utilization, Equipment standardization and usage, Operational efficiency and routing
Expand landscape services as both: Recurring maintenance revenue streams, Project-based enhancement opportunities
Implement scalable processes for: Production management, Job costing and margin control
Lead initiatives to improve revenue per hour and overall profitability
Develop and enforce Standard Operating Procedures (SOPs) across all service lines
Implement Lean and continuous improvement initiatives
Establish and track KPIs, including: Productivity, Quality, Profitability
Standardize equipment, materials, and vendor usage to optimize cost efficiency
Serve as the subject matter expert for all three service lines
Coach and support: Market Leaders, District Managers, Field teams
Partner with Talent Acquisition to build pipelines for specialized roles
Support onboarding and training to ensure consistent execution across branches
Ensure all operations meet or exceed safety standards
Drive compliance with: Federal, state, and local regulations, Pesticide application requirements (DeerTech), Equipment usage standards
Lead incident reviews and implement corrective actions
Ensure consistent, high-quality service delivery across all service lines
Support resolution of escalated customer issues
Improve customer satisfaction and retention through operational excellence
Partner with field leadership to enhance service consistency and reliability
Partner with Sales & Marketing to position services effectively
Support development of: Sales Enablement Tools, Training for Arborists and branch teams
Work with Finance on: Budgeting, Forecasting, Performance tracking
Aligning with Operations leadership to integrate service lines into overall branch strategy