SEO & Website Manager

IANS•Boston, MA

2d•$88,000 - $110,000•Onsite

About The Position

SEO & Website Manager Role Overview We are looking for an SEO & Website Manager to manage the performance, governance, and evolution of our website as a primary growth and demand engine. This role sits at the intersection of content, SEO, user experience, and analytics—ensuring our site is discoverable, high-performing, and continuously optimized for both human users and AI-driven search. You will act as the central point of accountability for the website, managing day-to-day updates while leading ongoing optimization initiatives that improve engagement, and conversion. This role blends strategic thinking with hands-on execution in a high-trust, expert-led environment. This role requires a minimum of 2 days in the Boston, MA office $88,000 - $110,000 + bonus Key Responsibilities SEO & Discoverability Develop and execute a comprehensive SEO strategy aligned with business and growth objectives across technical, on-page, and content optimization Coordinate keyword research and content optimization across product, persona, and industry pages Optimize content and site structure for emerging AI‑driven discovery (e.g., entity‑based search, generative results, and expert attribution) Optimize for authority, trust, and expert credibility—not just volume Monitor keyword rankings, organic traffic trends, and search performance opportunities Collaborate with the content marketing team to ensure all content is optimized for search Conduct site audits, identify and resolve technical SEO issues related to crawlability, indexing, site speed, structured data, and internal linking Conversion & User Experience Optimization Optimize landing pages, forms, and CTAs to improve conversion rates Design and run A/B tests, iterating based on performance data Analyze and improve user journeys to reduce friction and increase engagement Web Projects & Continuous Improvement Draft, optimize, and structure website pages in collaboration with content and subject‑matter experts. Lead site enhancements such as: Optimizing for AI search and discoverability Improving navigation Implementing and managing content ungating strategies Adding and maintaining dynamic content experiences Manage multiple website initiatives simultaneously, owning execution from concept through launch Analytics & Reporting Own web analytics, including GA4, dashboards, and core KPIs Translate performance data into clear, actionable insights and recommendations Regularly report website performance and optimization opportunities to stakeholders Content Management & Governance Design and maintain scalable content and information architecture across products, personas, industries, and capabilities Publish, update, and retire website content to ensure accuracy, relevance, and consistency Maintain clear content governance standards, including ownership, review cycles, and lifecycle management Ensure site content aligns with brand, messaging, and compliance requirements Ensure website content and structure support SEO best practices Cross-Functional Coordination Serve as the central point of contact for all website marketing-related requests Prioritize and manage requests from marketing, product, events, and content teams Align stakeholders on timelines, tradeoffs, and impact Qualifications & Experience 5+ years of experience managing SEO strategy & websites with a strong focus on demand gen optimization Hands-on experience with GA4, SEO tools (e.g., Google Search Console, Ahrefs, SEMrush), and CMS platforms Strong understanding of modern SEO, including AI-driven search and content discovery Proven ability to optimize conversion funnels and user experience Comfortable balancing strategic planning with hands-on execution Strong communication skills and experience working cross-functionally Comfortable presenting insights and recommendations to senior stakeholders What Success Looks Like Increased organic visibility and high-intent traffic Improved conversion rates and user engagement across key pages Clear, actionable reporting that informs business decisions A well-governed, high-performing website that scales with the business The website’s primary role is to drive qualified engagement with IANS research, advisory, and events—converting senior security leaders, not casual traffic Clear alignment between website structure, product strategy, and how CISOs evaluate IANS.

Requirements

5+ years of experience managing SEO strategy & websites with a strong focus on demand gen optimization
Hands-on experience with GA4, SEO tools (e.g., Google Search Console, Ahrefs, SEMrush), and CMS platforms
Strong understanding of modern SEO, including AI-driven search and content discovery
Proven ability to optimize conversion funnels and user experience
Comfortable balancing strategic planning with hands-on execution
Strong communication skills and experience working cross-functionally
Comfortable presenting insights and recommendations to senior stakeholders

Responsibilities

Develop and execute a comprehensive SEO strategy aligned with business and growth objectives across technical, on-page, and content optimization
Coordinate keyword research and content optimization across product, persona, and industry pages
Optimize content and site structure for emerging AI‑driven discovery (e.g., entity‑based search, generative results, and expert attribution)
Optimize for authority, trust, and expert credibility—not just volume
Monitor keyword rankings, organic traffic trends, and search performance opportunities
Collaborate with the content marketing team to ensure all content is optimized for search
Conduct site audits, identify and resolve technical SEO issues related to crawlability, indexing, site speed, structured data, and internal linking
Optimize landing pages, forms, and CTAs to improve conversion rates
Design and run A/B tests, iterating based on performance data
Analyze and improve user journeys to reduce friction and increase engagement
Draft, optimize, and structure website pages in collaboration with content and subject‑matter experts.
Lead site enhancements such as: Optimizing for AI search and discoverability Improving navigation Implementing and managing content ungating strategies Adding and maintaining dynamic content experiences
Manage multiple website initiatives simultaneously, owning execution from concept through launch
Own web analytics, including GA4, dashboards, and core KPIs
Translate performance data into clear, actionable insights and recommendations
Regularly report website performance and optimization opportunities to stakeholders
Design and maintain scalable content and information architecture across products, personas, industries, and capabilities
Publish, update, and retire website content to ensure accuracy, relevance, and consistency
Maintain clear content governance standards, including ownership, review cycles, and lifecycle management
Ensure site content aligns with brand, messaging, and compliance requirements
Ensure website content and structure support SEO best practices
Serve as the central point of contact for all website marketing-related requests
Prioritize and manage requests from marketing, product, events, and content teams
Align stakeholders on timelines, tradeoffs, and impact