Digital Product Senior Associate (Website & SEO)

Captrust • Raleigh, NC

11h • Onsite

About The Position

CAPTRUST is seeking a Digital Product Senior Associate (Website & SEO) to join its in-house digital marketing team to support the firm’s brand-building marketing campaigns and data-driven digital marketing efforts. This Digital Product Senior Associate will assist in maintaining and optimizing CAPTRUST’s web presence, including our primary corporate websites, location-specific pages, and editorial content. This role focuses on website infrastructure and compliance, SEO, user experience, and performance monitoring.

Requirements

• Bachelor’s degree or equivalent in marketing, advertising, business, or related field
• 2-4 years of experience in website/SEO marketing or digital marketing
• Familiarity with CMS platforms (WordPress or similar)
• Basic understanding of SEO principles and Google Analytics
• A background in investments, wealth management, or finance is a plus

Nice To Haves

• Proficiency in digital marketing and CRM platforms
• Familiarity with project management tools (Asana or similar)
• Familiarity with website ADA compliance regulations
• Maintains an extreme attention to detail, is organized, and accountable
• Ability to maintain a high level of professionalism
• Superior written and interpersonal communication skills
• Works well in deadline-driven environment and stressful situations; Ability to consistently meet deadlines on a variety of projects
• Solid knowledge of website analytics tools and other reporting platforms or the ability to learn and adapt to new marketing technologies
• A self-starter and with the ability to work independently and within a collaborative team environment
• An individual contributor passionate about understanding the client experience through digital marketing and website design
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Experience with HTML/CSS is a plus

Responsibilities

• Support the Website & SEO Specialist in managing website updates and enhancements
• Assist with SEO audits and implement optimization strategies across a variety of content segments and mediums
• Monitor site performance, analytics, security, legal, and compliance requirements
• Help maintain consistency across location-specific pages and external location profiles
• Collaborate with internal teams to ensure content accuracy and brand alignment
• Stay informed on web best practices and emerging technologies
• Analyze data to identify trends and opportunities for optimization
• Collaborate with external agencies and other digital vendor partners

Benefits

• Company discretionary bonus
• Health, dental, and vision coverage, employer 401(k) plan and company match, health savings accounts, flexible spending accounts, and voluntary supplemental plans subject to plan terms
• Company-paid benefits such as life insurance, short-term disability, and long-term disability, subject to applicable waiting periods.
• Paid time off (PTO) or Paid Sick Leave (PSL)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees