SEO Specialist – Multifamily Marketing

Hillpointe•Winter Park, FL

8d•Onsite

About The Position

WHY HILLPOINTE? Hillpointe is a fully integrated real estate development and investment management firm focused on developing market-rate workforce housing across the Sun Belt. Ranked at the top of NMHC's list of Builders and Developers, our team ensures best-in-class execution. Built on its long and proven track record of real estate development, the firm’s investment approach is centered around its in-house general contracting expertise, enabling direct control of cost and delivery timeframe. For each project, Hillpointe directly controls land acquisition, land development, construction, procurement of building materials, asset management, and capital markets. This is more than just a job - it's a career-defining opportunity! At Hillpointe, you'll be part of a dynamic, innovative team that has tangible impacts on day-to-day operations and contributes directly to overall success. SEO Specialist – Multifamily Marketing We are seeking an SEO Specialist / Strategist to support our multifamily portfolio through data-driven, technically sound, and content-forward SEO strategies. This role will focus on improving organic visibility and performance for property and corporate websites, partnering closely with Digital Marketing, Marketing, and Operations teams to support leasing and brand objectives. The ideal candidate understands SEO from both a strategic and executional lens, with hands-on experience across on-page optimization, technical SEO, schema, and local search for multi-location businesses.

Requirements

2–3 years of hands-on SEO experience, preferably in multifamily, real estate, multi-location, or agency environments
Strong understanding oftechnical SEO, on-page optimization, schema, and local SEO
Experience using SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms
Working knowledge of CMS platforms and website structures
Ability to translate SEO insights into clear recommendations for cross-functional teams
Strong attention to detail, organization, and prioritization skills

Nice To Haves

Experience supporting multifamily or multi-property portfolios
Familiarity with lease-up and new development SEO strategies
Basic understanding of HTML, structured data, and website performance metrics
Experience collaborating with digital marketing, paid media, or web development teams

Responsibilities

Develop and execute SEO strategies to support multifamily property websites and corporate digital initiatives
Conduct keyword research and mapping aligned to leasing, location-based, and brand goals
Optimize on-page elements including metadata, headers, internal linking, and content structure
Implement and maintain schema markup (LocalBusiness, ApartmentComplex, FAQ, Review, etc.) to enhance search visibility and rich results
Partner with Digital Marketing and web teams to identify and resolve technical SEO issues
Support site audits related to crawlability, indexing, page speed, Core Web Vitals, mobile usability, and site architecture
Monitor and troubleshoot issues related to redirects, broken links, duplicate content, and site migrations
Optimize local SEO performance for individual properties across Google Business Profiles and other key platforms
Ensure NAP consistency, review visibility, and location-based ranking improvements
Support localized content and landing page strategies for property-level performance
Collaborate with content, brand, and property marketing teams to ensure SEO best practices are integrated into new and existing content
Provide SEO guidance for blogs, landing pages, property descriptions, and community pages
Support new development, lease-up, and repositioning efforts from an SEO perspective
Track and report on SEO performance including rankings, organic traffic, conversions, and visibility trends
Analyze performance data to identify optimization opportunities and inform strategy adjustments
Stay current on algorithm updates, SEO best practices, and emerging trends