SEO Specialist

Dean Garland Inc.•St. Augustine, FL

68d

About The Position

As an SEO specialist at Dean Garland, you will own the strategy and execution for client visibility across search and AI-driven ecosystems. This includes technical optimization, link acquisition, local SEO, and large-scale content planning. You will use data to identify opportunities, guide writers and editors on what to produce, and ensure every piece of content supports organic growth and authority.

Requirements

You should have a strong foundation in technical SEO and link building, combined with the ability to plan and scale content production that builds authority and drives visibility across Google, Google AI Overviews, and emerging answer engines like ChatGPT search integrations.
You think in terms of entities, clusters, and long-term authority — not just keywords — and you know how to structure, optimize, and monitor content to perform in an environment that blends search, generative AI, and user intent.

Responsibilities

Research and plan keyword clusters that inform both SEO and AI search visibility strategies
Audit and improve site architecture, speed, and schema implementation
Oversee large-scale content planning including outlines, briefs, and optimization frameworks
Coordinate with writers and editors to ensure content is structured for performance and topical authority
Manage link building campaigns that prioritize quality, relevance, and domain diversity
Lead local SEO efforts including Google Business Profile optimization and citation management
Monitor and report on rankings, traffic, and AI visibility using Semrush, Search Console, and AgencyAnalytics
Track and interpret visibility across Google’s AI Overviews, ChatGPT results, and other emerging AI discovery tools
Stay informed on algorithm updates, entity optimization, and the evolving relationship between SEO and generative AI