SEO Marketing Manager

Care.com•Dallas, TX

1d•Hybrid

About The Position

Care.com is a consumer tech company dedicated to solving the challenge of finding great care for loved ones, including children, seniors, pets, and the home. The company's culture fosters entrepreneurs, self-starters, team players, and big thinkers who apply data analytics, AI, and the latest technologies to connect people. The ideal candidate for this Manager of SEO & GEO role will be comfortable building SEO strategies and implementing structured data fixes in collaboration with engineers. This position involves owning Care.com's organic search presence from end-to-end, identifying opportunities, and seeing them through to production. The role is highly hands-on, analytical, and execution-focused, with a key focus on how AI-driven search and answer engines will shape future growth.

Requirements

4+ years of SEO experience
Proven track record of driving significant organic traffic and revenue growth at scale
Direct experience working within or alongside engineering/product teams in an agile environment
Demonstrated experience with AI search optimization (AIO, LLM-based search, featured snippets, entity optimization)
Expert-level proficiency with SEO tools: Google Search Console, Ahrefs, Semrush, Screaming Frog, Botify, or similar
Comfortable reading and writing HTML, CSS basics, and structured data (JSON-LD/Schema.org)
Experience with log file analysis, JavaScript SEO challenges, and large-scale site architecture
Proficiency with analytics platforms (GA4, Looker, Tableau, or similar)
A bias for action — you move fast, test, learn, and iterate
Strong communicator who can translate complex SEO concepts for non-technical stakeholders and write airtight engineering tickets
Project management chops — you can manage multiple initiatives simultaneously without dropping the ball
Entrepreneurial ownership mentality: you treat the organic channel like it's yours to build

Nice To Haves

1–2 years in a lead or manager-level role

Responsibilities

Build and execute the SEO roadmap across technical, content, and off-page, owning traffic, rankings, and conversions.
Define and drive Care.com's strategy for visibility in AI-generated results (Google AI Overviews, ChatGPT, Perplexity), optimizing entity coverage, content structure, and schema.
Run technical SEO audits, triage issues, and ship fixes, partnering with engineering from requirements through QA.
Own the full content cycle from keyword brief to published page, building scalable frameworks for programmatic SEO across care categories.
Act as the SEO authority for Product, Engineering, Marketing, and Data, aligning with Paid on SERP strategy and building performance dashboards.