SEO Lead

PetSafe Brands•Knoxville, TN

1d•Remote

About The Position

The SEO Specialist will drive SEO efforts for the company, including onsite and off-site optimization, keyword expansion research, and content optimization and integration. This role will support our brands PetSafe, SportDOG, and Kurgo by conducting deep dives into priority growth products and categories to uncover opportunities that maximize organic search performance. This role partners closely across the organization with Digital Marketing, Digital Content Writers, Brand Marketing, Creative Services, Social Media, and PPC teams.

Requirements

5+ years of experience delivering SEO value within an organization, agency, or client environment
Proven track record of SEO success demonstrated through reporting and campaign results
Strong knowledge of Google Analytics and other SEO and performance reporting platforms
Solid understanding of both Digital and Traditional Marketing practices
Experience working cross-functionally to develop and execute integrated SEO strategies
Strong presentation skills with the ability to influence and educate stakeholders
Excellent collaboration, communication (written and verbal), and interpersonal skills
Effective time management, prioritization, and organizational capabilities
Ability to translate complex technical concepts into clear, actionable guidance and training materials
Proficiency in Microsoft Office applications, including PowerPoint, Excel, and Word

Responsibilities

Drive SEO initiatives based on measurable business impact
Leverage AI responsibly in SEO by: o Using AI tools to enhance content production and technical workflows o Adapting SEO strategies to account for AI-powered search features and evolving SERP behaviour
Educate cross-functional teams on SEO opportunities and best practices
Conduct keyword research to inform content strategy and guide content teams
Identify, review, and recommend solutions for technical SEO issues, including: o Hreflang implementation o Canonical URLs o XML sitemaps o Robots.txt o 301 redirects o Schema markup o Internal and external linking strategies o International CMS architectures and country/language URL structures o Title tag and metadata optimization
Provide recommendations to optimize website content, landing pages, and paid search copy
Lead off-page optimization initiatives, including link-building strategies
Collect, analyse, and report on SEO performance metrics, including traffic and search rankings
Collaborate with Social Media and PPC teams to maximize campaign performance
Partner with digital content teams and writers to optimize content quality and discoverability
Stay current on search engine trends, algorithm updates, ranking changes, and measurement tools
Use analytics platforms such as BrightEdge, Conductor, Moz, Screaming Frog, and similar tools to track performance, test improvements, and continuously optimize SEO outcomes

Benefits

Private medical insurance
7% pension
WorkAWAY 4 weeks from abroad!
Gym membership
Free Breakfast for all Employees on Site.
26 Days Annual Leave plus Public Holidays.
Employee assistance program
Wellness program
Bike to work scheme
Bring your dog to the office!
Learning and development opportunities.
Rich engagement culture with company events planned on a regular basis.
Paid Maternity and Paternity leave.
Flexibility.
Wellness Hour/Plus a wellness Lounge.
Sabbatical leave as well as bonus after continuous years of service.
Performance related bonus.
Bring your dog to work with you every day!!!! We love to see our PetSafe Dogs in the office every day and we encourage this.
Paw-ternity Leave.
We also give employees some money towards the adoption of a new pet.
Vaccination costs.
Money towards Neutering and Spaying.
Pet Insurance.
500 Euro annually to spend on any of our websites so your pet has the best of the best.