SEO Channel Lead (Talent Pool)

Seer Interactive•Philadelphia, PA

5d•$95,000 - $110,000•Remote

About The Position

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, and technology to make a mark on our communities - our coworkers, our clients, our industry, and our neighbors. We believe in relentlessly pursuing (and sharing) the truth â bringing together millions of data points from quantitative and qualitative sources to base our decisions on. Our purpose is to unlock potential for our communities mentioned above. Our vision is a world where itâs easy to do the right thing throughout those communities. If youâre ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday â keep reading. Seer is a remote first agency and Certified B-Corp with team members working across the country. If an office environment is more your style, this position can also sit in our HQ office, Philadelphia. We can only consider candidates based in the US who are able to work continental US based hours. Join Our Talent Pool We don't have an open position right now, but we're building a pipeline of talented people for future needs. By applying, you'll be on our radar and when a role opens that matches your background, we'll reach out to see if you're still interested and available. We review all applications and keep them on file, so we promise your effort isn't wasted. In the meantime, stay connected and sign up for our newsletter to hear about new opportunities first. The Role: You, the Channel Lead for our SEO Division will oversee overall strategy on client accounts, and align the internal team on strategic direction and priorities. Though you will not manage direct reports, you will have the ability to measure the efficacy of strategy (rankings, traffic, conversions) in business metrics (leads, revenue, lifetime value) and make decisions based on data for SEO & all Channels for your clients. You will have the demonstrated ability to communicate the gravity of SEO findings (problems and solutions) to all client stakeholders, including c-level's with minimal SEO knowledge.

Requirements

Hands-on SEO agency experience across Content Strategy, Enterprise SEO, PR, Paid Media, and/or Analytics. You drive integrated strategies, leveraging AI where appropriate to drive efficiencies, measuring the effectiveness (rankings, traffic, conversions, revenue) and always backing up your decisions with data
Superb client management skills. You drive conversation with C-level executives comfortably, educating and empowering those who donât âgetâ digital, while always connecting tactics to business goals
Advanced understanding of data visualization tools, including but not limited to: Filters, How to read the data to tell a story, How to communicate that story to clients, and Joining Data / Relationships
Strong coaching ability; able to help team members understand growth opportunities on accounts and changes in channel strategy
Strong ability to distill complex channel specific issues, trends, and performance into a frame of reference that teams can understand and can then articulate to clients

Responsibilities

Be a key player in growing divisional revenue, primarily through retaining your portfolio of clients, with a healthy dose of up-selling and cross-selling when appropriate
Build and maintain strong client relationships rooted in empathy, transparency, with the desire to help them exceed their goals
Set the bar in terms of understanding of how to win in search across a breadth of industries and business models; can troubleshoot advanced SEO issues and coach mid-level SEOs
Leverage audience research tactics to tell a compelling story to c-levels
Work to level up the team and create a strong team relationship with clients, and identify client issues & opportunities and manage with Account Managers and Client Engagement
Create and maintain impactful relationships with senior stakeholders both internally and externally through consistent touchpoints and active listening to understand client goals, challenges and priorities
Lead renewals and upsells for non-Client Engagement clients
Regularly review profitability updates shared by the Project Management Team; and coach team members and pivot priorities based on hour trends and client needs
Partner with the Project Management Team to understand resourcing and staffing needs along with skill requirements, and consult during staffing meetings on account needs
Understand that AI has a critical role to play in how we service clients, so youâll leverage new tools to drive efficiencies in not only your own workflows, but test and share learnings for the benefit of the greater team
Support clients and team members
Support at least 2 impactful client initiatives
Supporting a full book of business and team independently