SEO / GEO Specialist
About The Position
Merchology is a leading Ecommerce retailer in B2B sales of co-branded merchandise including apparel, headwear, drinkware, gifts, and accessories. We are family-owned, people-powered, and we are adding to our #TeamMerch at our HQ in Plymouth, MN. Come see why we are a three-time Star Tribune Top Workplaces award winner! We are seeking an SEO & GEO Specialist to join our marketing team. Reporting to the Marketing Manager, the SEO & GEO Specialist will play a pivotal role in driving growth and maximizing revenue opportunities for our Ecommerce platform. This role requires a strategic thinker who can use SEO and GEO best practices to grow Merchology’s brand visibility and conversions across classic search (SEO) and AI answer engines (AEO/GEO).
Requirements
- Bachelor’s degree in marketing, business, or related field.
- 1+ years of experience with ecommerce, digital marketing, or related roles.
- Strong analytical skills with the ability to interpret data, draw actionable insights, and develop strategic recommendations.
- Familiarity with e-commerce platforms (e.g. Shopify, Magento, Wordpress) and analytic tools (e.g. GA4).
- Basic familiarity with HTML coding to support content optimization and technical SEO tasks.
- Solid understanding of SEO/GEO principles and best practices.
- Excellent written and verbal communication skills, with the ability to articulate complex ideas and collaborate effectively with cross-functional teams.
- Detail-oriented, metrics-driven mindset with a passion for delivering exceptional customer experiences.
- Ability to thrive in a fast-paced, collaborative environment and adapt to new trends and technologies in SEO/GEO and digital marketing.
- Enthusiastic self-starter with a creative approach to problem solving.
Responsibilities
- Implement technical and on-page SEO best practices (ex. Crawlability, canonicalization, information architecture such as headings, tables, schema markup) to increase visibility and authority on classic search engines and emerging AI answer engines.
- Partner with Content and Ecommerce teams to optimize web content through copy updates, webpage creation, site organization, and information architecture (headings, tables, anchors) that site users and LLMs can scan.
- Work closely with Ecommerce and Product Strategy teams to ensure products are optimized for search and online shopping experiences.
- Partner with Ecommerce and Dev teams to monitor site health, identify technical issues, and implement solutions to ensure optimal website performance.
- Monitor daily performance metrics and use dashboards to understand and communicate SEO/GEO performance via analytics tools (e.g.. GA4, GSC, Looker Studio, SemrushOne, Graphite).
- Conduct traditional keyword research as well as question/intent research with respect to AI answer engines to inform E-E-A-T website content that increases likelihood of authority-based citations.
- Stay informed and educate internal stakeholders about the latest SEO/GEO trends and best practices.
- Collaborate with Product, Ecommerce, and Marketing team members to align optimization strategies with broader business objectives, as well as ensure a seamless user experience.
Benefits
- Generous PTO
- 8 company-paid holidays
- Hybrid work schedule for select departments
- Paid volunteer time
- 401k with match
- Medical and dental insurance options, FSA, HSA (with company match), Critical Illness and Hospital Indemnity Insurance options
- Company-paid life insurance
- Company-sponsored social events
- Premium brand partner discounts
- Employee Assistance Program
- Employee-led Committees
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
251-500 employees
