SEO Analyst

Rogue Fitness•Columbus, OH

68d•Onsite

About The Position

Overview We are seeking a highly skilled and data-driven SEO Analyst to drive our organic search strategy. This role requires expertise in technical SEO, content optimization, data analysis, and cross-functional collaboration to improve search visibility and performance. The ideal candidate is proactive, analytical, and experienced in managing SEO initiatives globally. The SEO Analyst is a fully onsite role in Columbus, Ohio. Remote work is not available. Applicants must be authorized to work in the United States for any employer. By applying to Rogue, regardless of the platform you choose to use, you are agreeing to Rogue's preferred methods of communication (i.e. text message). Submitting an application, through whatever online forum is ultimately used, constitutes a knowing and voluntary agreement to send and receive text messages during the recruitment process. Rogue Fitness is the leading manufacturer of strength and conditioning equipment, including barbells, power racks, sleds, and accessories. Founded in a garage in 2006, the company has grown to over 1400 team members globally. Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition. The company remains dedicated to serving the needs of serious athletes at every level, from the garage to the arena.

Requirements

5+ years of hands-on SEO experience, preferably in a strategic or technical role.
Proven track record of increasing organic traffic and rankings.
Strong knowledge of Google ranking factors, Core Web Vitals, and algorithm updates.
Proficient in SEO tools like Google Analytics, GSC, SEMrush
Experience with enterprise SEO, international SEO, and local SEO.
Passionate and knowledgeable of the fitness industry (CrossFit, Olympic lifting, Powerlifting, etc.)
Strong analytical skills with experience in data visualization and reporting.
Excellent communication skills and ability to present SEO insights to stakeholders.
Self-motivated, detail-oriented, and results-driven.

Responsibilities

Develop and implement SEO strategies to increase organic traffic and conversions.
Conduct keyword research, competitor analysis, and content gap analysis to identify growth opportunities.
Optimize on-page elements, metadata, and internal linking for maximum search engine performance.
Audit and improve site architecture, crawlability, and indexability to enhance rankings.
Propose improvements for structured data and mobile-first best practices.
Identify SEO issues such as site errors, duplicate content, and broken links.
Create high-quality, SEO-optimized content.
Optimize landing pages, and product pages, and blog posts to align with search intent and conversion goals.
Track and analyze SEO performance metrics (rankings, traffic, CTR, conversions) using Google Analytics, Google Search Console, SEMrush, and similar tools.
Conduct A/B testing to refine strategies based on data insights.
Stay updated on Google algorithm changes, industry trends and competitor practices to adjust strategies proactively.