Senior Analyst, SEO
About The Position
In this role you will be responsible for helping KINESSO clients improve their visibility in organic search results. The senior analyst will contribute strategic SEO recommendations to clients. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams.
Requirements
- Ample experience in SEO, or or relevant function, i.e., SEM
- Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and DeepCrawl or similar tools.
- Expertise with Microsoft Excel, Word, and PowerPoint
Nice To Haves
- Experience with project management tools is a plus.
- Excellent research, writing, and presentation skills with an attention to detail
- Ability to multi-task and handle other duties as assigned.
- Comfortable with platforms including Adobe Analytics or Google Analytics.
- Understanding of basic web development technologies with an understanding of HTML.
- Familiarity with multiple keyword research, reporting, technical audits and link building tools.
- Knowledge of local SEO, mobile SEO, and social media optimization (SMO) concepts.
- Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry.
- Knowledge of meta data creation and documentation.
Responsibilities
- Lead technical site analysis, as well as competitive analysis.
- Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations.
- Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind.
- Develop content recommendations and technical analysis presentations.
- Translate clients’ business goals and marketing objectives into successful search engine optimization strategies.
- Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another. Additionally, develop opinions on tools, their uses, and their pitfalls.
- Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals.
Benefits
- We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
