SEO/AIO Marketing Manager (Hybrid)

First American Financial•Santa Ana, CA

47d•Hybrid

About The Position

We are seeking a strategic and data-driven SEO/AIO Manager with strong B2B experience to lead our search optimization efforts across organic and AI-driven platforms. This role will be instrumental in shaping our digital presence, driving qualified traffic, and enhancing content performance through advanced analytics and optimization strategies.

Requirements

5+ years of experience in SEO, with at least 2 years in a B2B environment.
Bachelor's degree or equivalent combination of education and experience.
Proven success in developing and executing SEO strategies that drive measurable results.
Experienced with AI search technologies and optimization techniques.
Ability to develop and write content for thought leadership, product pages, and campaigns across multiple brand verticals to improve SEO and AIO.
Strong analytical skills and experience with SEO tools and web analytics platforms.
Excellent communication and project management skills.
Experience in content strategy and development for B2B audiences.
Willingness to continuously learn and evolve with SEO and AIO trends.
Ability to manage multiple brand verticals and prioritize effectively.
Self-starter with a proactive mindset and ability to work independently while driving initiatives forward.

Nice To Haves

Understanding of schema markup, Core Web Vitals, and technical SEO a plus.
Familiarity with AI content generation tools and their impact on search preferred.

Responsibilities

Develop and implement comprehensive SEO strategies aligned with B2B marketing goals.
Optimize website architecture, content, and metadata for search visibility and performance.
Conduct keyword research, competitive analysis, and technical audits.
Stay ahead of emerging AI search trends (e.g., SGE, ChatGPT, Gemini) and optimize content for AI-driven discovery.
Collaborate with content creators to ensure alignment with AI search behaviors and semantic relevance.
Build and develop content for thought leadership, product pages, and campaigns across multiple brand verticals.
Partner with marketing and product teams to align content strategy for thought leadership, product pages, and campaigns.
Use analytics to identify content gaps, opportunities, and performance improvements.
Monitor and report monthly on SEO/AIO KPIs, including traffic, rankings, conversions, and engagement.
Use tools like GA4, SEMrush, HubSpot, Salesforce and Search Console to drive insights and recommendations.
Work closely with web development, UX, and demand generation teams to ensure SEO best practices are implemented across all digital touchpoints.
Educate internal stakeholders on SEO/AIO trends and performance.