Senior Content Writer — Web & AIO/SEO

ZoomInfo Technologies LLC • Waltham, MA

4h • Hybrid

About The Position

We’re looking for a Senior Content Writer who can own high-impact website content end-to-end, from research and narrative development to SEO/AIO optimization and conversion-focused copywriting. This role sits at the intersection of brand, product, SEO/AIO, and web UX, shaping how enterprise buyers understand ZoomInfo’s platform and helping our site perform across both traditional search and AI search systems. You’ll write crisp, structured, high-performing content that ladders to our broader GTM Intelligence narrative and drives measurable lifts in visibility, engagement, and conversion. This is a hands-on writing role for someone who can go deep on complex GTM products, distill them into simple language, and ship high-quality work quickly. You will work closely with our Web, Product Marketing, AIO, and Brand teams to build content that performs across three fronts: AI Search (AIO-optimized narratives, schema-aligned copy, entity-driven consistency) Traditional SEO (technical fundamentals, keyword strategy, structured content) On-site Conversion (clear journeys, strong messaging, crisp UX copy) This is a role for someone who thinks like a storyteller, writes like a conversion strategist, and operates like an SEO/AIO pro.

Requirements

• 5-8+ years experience writing website, SEO, or conversion-oriented content (B2B SaaS experience strongly preferred).
• Deep understanding of SEO fundamentals: keyword strategy, search intent, content hierarchy, metadata, and internal linking.
• Working knowledge of AIO/AI Search mechanics — or strong willingness and ability to learn fast.
• Ability to turn complex product concepts (AI agents, orchestration, GTM workflows) into simple, direct copy.
• Experience writing for multiple personas across the funnel (RevOps, Sales, Marketing, SDR).
• Strong editorial instincts: clarity, structure, consistency, narrative discipline.
• Fast, reliable execution — able to manage multiple deadlines with high quality.

Nice To Haves

• Experience writing schema-driven content (FAQPage, HowTo, Organization, Product, etc.).
• Familiarity with AI-powered content workflows, knowledge bases, or structured editorial systems.
• Experience in enterprise SaaS, martech, sales tech, or data products.
• Background in messaging development or website refresh projects.

Responsibilities

• Write and refresh high-impact website content across product pages, solution pages, features, use cases, and personas.
• Partner with Brand and PMM to translate platform and product narratives into simple, compelling web content.
• Build modular, scalable content patterns that improve clarity, user flow, and conversion.
• Write schema-driven copy (FAQs, metadata, structured elements) to improve consistency across AI search systems.
• Support AIO coverage expansion by producing content aligned to entity definitions, fan-out keyword clusters, and narrative anchors.
• Partner with AIO team to refine patterns for pages flagged by crawl behavior, mention rate gaps, or schema coverage needs.
• Write SEO-optimized content that balances search intent, UX clarity, and brand voice.
• Build content structures (H1/H2 hierarchy, summaries, TL;DRs) aligned to keyword and cluster strategy.
• Collaborate with SEO/AIO teams on briefs, testing plans, and ongoing optimization.
• Work closely with Web PMs, Designers, and Product Management stakeholders to refine content around journeys, modules, and experimentation.
• Collaborate with Brand to ensure every page reinforces our GTM Intelligence platform story, and voice and tone.
• Integrate insights from analytics, A/B tests, and AI-search performance into content refreshes.

Benefits

• In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being.
• Learn more about ZoomInfo benefits here.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees