Senior Wedding Sales and Event Manager

Lanier Islands•Buford, GA

1h•Onsite

About The Position

This role is designed to drive revenue, build strategic partnerships, and enhance guest experiences by positioning Lanier Islands Resort as a premier destination for weddings and large-scale special events. The primary focus, approximately 90%, is on wedding and social event sales. The remaining 10% is dedicated to leading the development of high-impact special events and festivals that aim to increase brand visibility, generate new leads, and create incremental revenue streams. The manager will oversee the entire sales lifecycle for weddings, from initial inquiry to contract finalization, and will also be responsible for identifying and cultivating partnerships for unique, large-scale events to attract new audiences to the resort.

Requirements

Proven ability to meet/exceed revenue goals with strong negotiation skills
Comfortable building something new and identifying untapped opportunities
Skilled at quickly establishing trust with clients and partners
Able to balance structured sales processes with big-picture event innovation
Manages multiple priorities, leads, and partnerships with strong attention to detail
Minimum of 3+ years of experience in wedding sales, event sales, or hotel/resort sales
Ability to effectively communicate with clients, partners, and team members
Ability to write professional correspondence, proposals, and contracts
Strong presentation skills
Ability to calculate revenue projections, pricing, commissions, and event budgets
Understanding of financial metrics related to sales performance and ROI
Ability to analyze sales data and market trends to make strategic decisions
Ability to solve complex problems and adapt to changing business needs

Nice To Haves

Bachelor’s degree in hospitality, Business, Marketing, or related field preferred
Experience with CRM systems (Delphi preferred) is a plus

Responsibilities

Drive revenue by meeting and exceeding sales goals through converting inquiries into booked weddings and social events
Own the full sales pipeline: respond to leads, qualify prospects, conduct site tours, and close contracts
Deliver a high-touch, elevated sales experience that builds trust and excitement with clients
Maximize revenue by selling venue space, food & beverage minimums, room blocks, and additional resort offerings
Actively prospect new business through networking, referrals, and local partnerships
Maintain accurate CRM records, proposals, and contracts using Delphi and related tools
Partner with operations and conference services teams for seamless handoff post-contract
Identify and secure opportunities for festivals and large-scale events aligned with the resort’s brand and property
Build and manage relationships with event organizers, negotiating partnerships and revenue-sharing agreements
Develop marketing strategies to promote events and generate leads for group sales, room nights, and F&B revenue
Collaborate cross-functionally with marketing, F&B, and operations to execute successful events
Track performance metrics and evaluating event ROI, adjusting strategy to maximize impact
Conceptualize innovative, revenue-generating events that drive year-round engagement