Senior Webflow Developer & CRO Specialist

Short Story•Sacramento, CA

About The Position

We’re looking for someone who is obsessed with creating a constantly evolving and improving website experience. You are a master of implementation and strategic thinking and can put yourself in a customer’s shoes to understand what motivates them to purchase In this role, you will be responsible for building, testing, and improving the site to drive growth. The Senior Webflow Developer & CRO Specialist will work closely with design, brand, and growth to continuously improve our online experience. You'll be deep in Webflow every day, translating designs into high-fidelity pages, running experiments, and continuously finding ways to improve conversion performance. You take pride in clean, precise implementation and you bring a CRO mindset to everything you build — not just executing what you're told, but identifying what to test and why.

Requirements

3–6 years of hands-on Webflow experience — you can build complex, scalable pages with confidence and speed
Experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments
Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests
Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics
Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel)

Nice To Haves

Experience optimizing high-traffic eCommerce websites or mobile applications preferred
Exposure to UX research methodologies and the ability to translate insights into testable hypotheses are preferred
Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred.

Responsibilities

Website Development & Webflow Ownership
Own the implementation and ongoing maintenance of our Webflow-hosted website
Work directly with design to build engaging web content
Build systematic, reusable components aligned with our design system
Ensure pages are responsive, fast, and production-ready across all devices
Support landing pages, redesigns, and iterative improvements
Ensure pages are properly structured for search engine crawlability and indexing (meta tags, page hierarchy, schema basics)
CRO Strategy & Experimentation
Own the CRO experimentation roadmap — identifying opportunities, forming hypotheses, and prioritizing tests
Implement A/B tests and CRO experiments end-to-end
Ensure test variants are isolated, stable, and correctly deployed
Validate that experiment events and conversion tracking fire correctly
Analyze results, draw conclusions, and iterate
Performance Monitoring & QA
Monitor page performance, usability, and conversion behavior
Catch issues and regressions before they become problems
Maintain high-quality standards for everything that ships
Cross-Functional Collaboration
Partner with Growth to align experimentation priorities with business goals
Collaborate closely with Design to bring their vision to life accurately
Communicate tradeoffs and constraints clearly