Front-End Web Developer (WordPress / CRO)

Honest Abe Roofing Corporate

10h•Onsite

About The Position

Honest Abe Roofing is one of the fastest-growing roofing companies in the country, with franchise locations across multiple markets and a high-performance in-house marketing team based in Terre Haute, Indiana. Our marketing department operates more like an internal agency than a traditional home-services team. We manage paid media, creative production, websites, automation, and brand development across a growing multi-location franchise network. We are looking for a Front-End Web Developer who can help build and optimize websites, landing pages, and digital experiences that drive qualified leads and support our marketing campaigns. The Front-End Web Developer will be responsible for building, maintaining, and optimizing marketing websites and landing pages across our multi-location franchise network. This role focuses on translating design concepts into clean, responsive, high-performing WordPress pages that support lead generation and campaign performance. The ideal candidate understands both front-end development and marketing performance, and enjoys working closely with designers, marketers, and leadership to improve conversion rates and website performance.

Requirements

3+ years of experience in front-end web development
Strong experience building and maintaining WordPress websites
Solid proficiency in: HTML CSS JavaScript
Experience implementing responsive design across devices
Familiarity with marketing landing pages and conversion-focused design
Experience working with tracking scripts and marketing integrations
Strong attention to detail and ability to translate design concepts into functional pages
Ability to manage multiple projects in a fast-paced environment

Nice To Haves

Experience building custom WordPress themes or templates
Experience with landing page testing and CRO improvements
Familiarity with page builders such as Elementor, Gutenberg, or similar tools
Experience with marketing tracking tools such as GA4 and GTM
Experience supporting paid media campaigns with landing page development
Understanding of basic technical SEO best practices

Responsibilities

Build and maintain WordPress pages and templates across multiple franchise websites
Implement landing pages for marketing campaigns and paid media
Translate design concepts into responsive, pixel-accurate pages
Ensure pages function properly across all modern browsers and devices
Build conversion-focused landing pages for paid advertising campaigns
Optimize forms, call-to-actions, page structure, and user flow
Implement A/B testing and conversion improvements
Work closely with the marketing team to improve lead generation performance
Improve website performance including page speed, mobile usability, and technical SEO structure
Maintain clean front-end code and organized page structures
Identify and fix layout, responsiveness, and functionality issues
Implement and maintain marketing tracking tools including: Google Tag Manager GA4 Meta Pixel Conversion tracking scripts
Ensure landing pages are properly integrated with CRM and lead capture systems
Support marketing automation workflows and tracking validation
Work closely with the Senior Brand Designer to implement visual layouts and design systems
Support the paid media team with rapid landing page deployment for campaigns
Help the marketing team test new offers, layouts, and messaging structures
Maintain WordPress plugins, themes, and site updates
Troubleshoot front-end issues across multiple sites
Keep marketing websites secure, functional, and up-to-date