Senior Web Strategist Manager

Outreach

13d • $125,000 - $145,000 • Remote

About The Position

We are seeking a Senior Web Strategist to lead the planning, execution, and optimization of our owned digital properties. This role blends strategic thinking with hands-on project management to ensure website initiatives are well-planned, efficiently executed, and aligned with business objectives. The ideal candidate will have strong experience managing cross-functional teams, coordinating web projects from concept to launch, and continuously improving performance through data-driven decisions. Location: Remote, United States

Requirements

• 7+ years of experience in web strategy, digital project management, or website operations.
• Proven success managing website projects from conception to completion.
• Strong understanding of UX principles, SEO best practices, and content management systems (e.g., Webflow, Drupal, Wordpress).
• Proficient in project management tools (e.g., Asana, Jira, Trello) and analytics platforms (e.g., GA4, Amplitude).
• Excellent organizational, communication, and leadership skills.
• Ability to balance multiple projects in a fast-paced environment and deliver measurable results.

Nice To Haves

• Experience with Agile or Scrum methodologies.
• Familiarity with front-end technologies (HTML, CSS, basic JavaScript).
• Understanding of accessibility standards and web compliance (WCAG, GDPR).
• Background in digital marketing, digital analytics, UX, CRO, and/or content strategy.

Responsibilities

• Strategic Planning
• Develop and maintain a comprehensive web strategy roadmap aligned with company goals and marketing initiatives.
• Define project scopes, timelines, milestones, and success metrics for all website initiatives.
• Partner with stakeholders to translate business objectives into actionable website strategies.
• Partner with technical lead of the website to prioritize back-end updates and technical debt projects
• Project Management
• Serve as project lead for website redesigns, migrations, page builds and new feature implementations.
• Create and manage detailed project plans, schedules, and task assignments using tools like Asana, Trello, or Jira.
• Coordinate cross-functional teams (design, development, content, marketing stakeholders) to ensure projects are delivered on time and within scope.
• Monitor project progress, identify risks or blockers, and proactively develop solutions.
• Manage vendor relationships, contracts, and deliverables for external agencies or freelancers.
• Conduct post-project reviews to assess performance and identify areas for improvement.
• Performance & Optimization
• Track and analyze key website performance metrics (traffic, engagement, conversions) to inform decision-making.
• Lead A/B testing program and UX assessments to improve user experience and site performance.
• Design and execute Conversion Rate Optimization initiatives with clear hypotheses and measurable outcomes.
• Maintain documentation of processes, workflows, and strategic initiatives for transparency and continuity.
• Collaboration & Communication
• Act as the primary point of contact between marketing stakeholders and design teams for web initiatives.
• Communicate project updates, risks, and results clearly to both technical and non-technical stakeholders.
• Facilitate alignment between creative and technical contributors to ensure cohesive digital experiences.

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees