Senior Strategist

Planet Propaganda•Madison, WI

6d•Remote

About The Position

Planet Propaganda is looking for a curious, creatively-minded, integrated strategic thinker to join our team. This role serves as the voice of the consumer and the champion of the brand. You will be responsible for translating complex client business challenges into clear, inspiring, and actionable brand, communications, and creative strategies. We need someone who can own the strategic process end-to-end, from uncovering deep human insights, through desk and primary research, to writing inspiring creative briefs and ensuring the final work drives measurable success for our clients. And above all, we are looking for someone with the curiosity, hunger and kindness to be a self-starter and collaborative teammate. This is a remote position, however, meetings and client obligations may require occasional travel.

Requirements

5+ years of agency experience and/or a strong marketing background
Deep experience with digital and social channels
Ability to conduct and/or oversee quantitive and qualitative research
Experience with different research tools and AI platforms
Exceptional ability to uncover and develop meaningful and actionable insights
Background in integrated channel planning: a keen understanding of the B2C customer journey and which strategies and tactics will win during each stage, and how to integrate them into a cohesive campaign
Exceptional presentation-building skills
Ability to deliver compelling and persuasive internal and client-facing presentations
Equal competency with brand, creative and digital/social campaign strategy
A commitment to high quality work and building positive relationships with all
Experience and interest in new business / pitch scenarios
Confident and passionate in your areas of expertise
A balance of analytical and emotional thinking to understand, translate and sell ideas
An entrepreneurial spirit and desire to push for better solutions, work and relationships