Senior Web Content Strategist

Bloomberg Industry Group • Arlington, TX

17d

About The Position

You lead marketing web content strategy and innovation to drive brand awareness, increase website traffic, and generate leads. What you will do : Plan and execute marketing website content strategies for Bloomberg Industry Group’s business units: Bloomberg Law, Bloomberg Tax & Accounting, and Bloomberg Government Collaborate with cross-functional teams to conceptualize and develop website content that demonstrates an understanding of audience behavior, product differentiators, and marketing goals. Determine website content mix to maximize organic traffic, audience engagement, industry influence, and overall business outcomes. Plan and execute editorial calendars for all website content with consideration for resources, priorities, and opportunities. Use industry standard tools and technology to conduct SEO research, competitive analyses, and regular reporting of website KPIs. Maintain industry knowledge and awareness of hot topics through regular collaboration with news/editorial teams, external industry leaders, and subject-matter experts. Learn and interpret complicated subject matter quickly and communicate subject matter to a practitioner audience. Source and manage vendors for copy, design, and other creative deliverables. Write, edit, and review content for web publication with adherence to brand guidelines and voice.

Requirements

• Bachelor’s degree required.
• 7 years of experience in marketing, content development, and/or journalism.
• Experience with SEO and web analytics

Nice To Haves

• Knowledge of AP Style is a plus.

Responsibilities

• Plan and execute marketing website content strategies for Bloomberg Industry Group’s business units: Bloomberg Law, Bloomberg Tax & Accounting, and Bloomberg Government
• Collaborate with cross-functional teams to conceptualize and develop website content that demonstrates an understanding of audience behavior, product differentiators, and marketing goals.
• Determine website content mix to maximize organic traffic, audience engagement, industry influence, and overall business outcomes.
• Plan and execute editorial calendars for all website content with consideration for resources, priorities, and opportunities.
• Use industry standard tools and technology to conduct SEO research, competitive analyses, and regular reporting of website KPIs.
• Maintain industry knowledge and awareness of hot topics through regular collaboration with news/editorial teams, external industry leaders, and subject-matter experts.
• Learn and interpret complicated subject matter quickly and communicate subject matter to a practitioner audience.
• Source and manage vendors for copy, design, and other creative deliverables.
• Write, edit, and review content for web publication with adherence to brand guidelines and voice.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees