Senior Content Strategist

The Vanguard Group • Charlotte, PA

2d • Hybrid

About The Position

Vanguard's Financial Advisor Services Engagement Strategy team is seeking a strategic, creative, and tech-savvy Senior Content Strategist to drive personalized digital experiences through compelling copy and AI-powered workflows. This role sits at the intersection of content creation, content strategy, and AI agent development, working closely with Engagement Strategy to build scalable, personalized digital experiences for advisors.

Requirements

• Expert content creator.
• Understands how to connect broader positioning to targeted content within digital channels.
• Proven ability to connect performance data to optimizations of content to reach business outcomes.
• Demonstrated ability in being able to personalize content based on data and research inputs.
• Familiarity with personalization tools like Adobe Target, Marketo, or similar tools.
• Able to navigate GenAI tools and a deep understanding of prompting techniques to get to quality outputs.
• 5-7 years related work experience.
• Undergraduate degree or equivalent combination of training and experience.

Nice To Haves

• Three years in information architecture, user experience, content strategy, content design, or similar preferred.
• Financial services industry experience is a plus.
• Experience working in a B2B environment preferred but not a requirement.

Responsibilities

• Personalized content creation Develop and optimize content for emails, landing pages, and digital assets.
• Ensure voice and tone are consistent across all content formats.
• Create modular content blocks for dynamic personalization.
• Content Strategy Develop content frameworks that support personalization at scale.
• Map content to customer journeys, lifecycle stages, and audience segments.
• Collaborate on content governance, taxonomy, and tagging strategies.
• AI Agent Development & Enablement Partner with developers to build and test AI agents in Writer that support content creation, personalization, and deployment.
• Design and refine prompts for generative AI tools to ensure high-quality output.
• QA agent-generated content for tone, accuracy, and contextual relevance.
• Provide training data and feedback loops to improve agent performance.
• Cross-Functional Collaboration Work with engagement strategists and digital marketing managers to align content with journey logic and automation triggers.
• Collaborate with UX, data, and engineering teams to integrate content into digital experiences.
• Support experimentation and A/B testing to optimize content performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees