Senior Vice President, Marketing

NorthAB LLC

1d•Remote

About The Position

North is seeking a powerhouse SVP of Marketing to unify our global brand narrative and accelerate hyper-growth across a complex, multi-entity fintech ecosystem. You are not just a brand storyteller; you are a revenue driver who will partner intimately with Product to bake marketing into the user experience and with Sales to compress the lead-to-close cycle. Strategic Pillars: Unified Brand Architecture: Architect and own the North brand architecture, establishing positioning and messaging frameworks that unify the brand narrative across a complex, multi-entity ecosystem and deliver a consistent experience for all key audiences (merchants, partners, and developers). Product-Marketing Integration: Lead the GTM function for frequent feature launches. You will bridge the gap between "what we build" and "why it matters," driving adoption of high-margin secondary products (FX, Fraud Modules) within the existing client base. AI-First Demand Gen: Architect a sophisticated, AI-driven engine. This includes moving beyond traditional SEO into GEO/AEO (Generative/Answer Engine Optimization) to ensure North is the "first-choice" answer in an AI-driven search world. Revenue Operations (RevOps) Synergy: Partner with Sales leadership to manage the "Integrated Revenue Org." You will be held accountable for Sales Velocity and the quality of the top-of-funnel pipeline.

Requirements

Scale & Experience: 15+ years of progressive marketing leadership. You have successfully managed rebrands or marketing functions at an $800M+ scale.
Fintech & Payments Fluency: Deep, non-negotiable understanding of the payments landscape, eCommerce, and regulated financial environments.
Financial & Technical Acumen: Expert in attribution modeling, LTV:CAC ratios, and budget management. You don’t just spend money; you allocate capital to the highest-yielding channels.
Operational Agility: Proven ability to lead through ambiguity and rapid pivots. You are a "Player-Coach" who can set a 3-year vision but also dive into HubSpot or Google Analytics when the team needs a technical steer.

Responsibilities

Architect and own the North brand architecture, establishing positioning and messaging frameworks that unify the brand narrative across a complex, multi-entity ecosystem and deliver a consistent experience for all key audiences (merchants, partners, and developers).
Lead the GTM function for frequent feature launches.
Bridge the gap between "what we build" and "why it matters," driving adoption of high-margin secondary products (FX, Fraud Modules) within the existing client base.
Architect a sophisticated, AI-driven engine.
Partner with Sales leadership to manage the "Integrated Revenue Org."
Accountability for Sales Velocity and the quality of the top-of-funnel pipeline.