Senior Vice President, Eyewear Sales- North America

VSP Vision Care•Town of Owego, NY

22d

About The Position

The Sr. Vice President of Eyewear Sales – North America will lead this sales organization in the wholesale eyewear frame industry. This executive will be responsible for driving revenue growth, managing a high-performing sales team, and developing innovative go-to-market strategies across multiple sales channels including outside sales, inside sales, and self-service platforms. Lead, mentor, and inspire a team of regional sales managers and sales representatives. Ensure accountability for sales performance, EBITDA, and market share growth. Leverage Salesforce CRM and other analytics tools to monitor performance, forecast trends, and identify growth opportunities. Build and maintain a high-performance culture focused on accountability, clear expectations, and continuous improvement. Oversee the customer care strategy function for eyewear and develop new strategies to improve excellence and efficiency Fully accountable for all sales across North America regions Foster collaboration across departments including marketing, customer service, and product development. Develop and execute strategic sales plans to achieve revenue targets and expand market share. Oversee territory management and ensure optimal coverage and resource allocation. Implement incentive programs based on performance data and market dynamics. Drive sales growth through relationships with optometrists, ophthalmologists, opticians, retailers, boutiques, and e-commerce partners. Understand and anticipate customer needs, delivering tailored solutions and exceptional service. Lead initiatives to enhance the customer experience across all touchpoints. Use data to inform segmentation strategies, pricing models, and promotional campaigns. Champion a culture of curiosity and innovation, exploring new sales modalities and technologies. Stay ahead of industry trends and competitive landscape to inform strategic direction.

Requirements

Bachelor’s degree in Business Administration, Marketing, Communications or related field or equivalent experience.
Ten or more years of sales management or similar relevant experience with clear progression to senior leadership/ management roles, leading a motivating cross-functional interdisciplinary teams to achieve strategic goals
Proven success in selling to medical professionals, retailers, and e-commerce platforms.
Expertise in Salesforce CRM and data analytics.
Strong understanding of territory management and multi-channel sales strategies.
Experience leading customer service operations with a focus on talent development.
Exceptional communication, negotiation, and interpersonal skills.
Demonstrated ability to drive revenue growth and lead high-performing teams.
Strategic thinker with a hands-on approach and a passion for innovation.
Clean credit history as reported by credit report.

Responsibilities

Lead, mentor, and inspire a team of regional sales managers and sales representatives.
Ensure accountability for sales performance, EBITDA, and market share growth.
Leverage Salesforce CRM and other analytics tools to monitor performance, forecast trends, and identify growth opportunities.
Build and maintain a high-performance culture focused on accountability, clear expectations, and continuous improvement.
Oversee the customer care strategy function for eyewear and develop new strategies to improve excellence and efficiency
Fully accountable for all sales across North America regions
Foster collaboration across departments including marketing, customer service, and product development.
Develop and execute strategic sales plans to achieve revenue targets and expand market share.
Oversee territory management and ensure optimal coverage and resource allocation.
Implement incentive programs based on performance data and market dynamics.
Drive sales growth through relationships with optometrists, ophthalmologists, opticians, retailers, boutiques, and e-commerce partners.
Understand and anticipate customer needs, delivering tailored solutions and exceptional service.
Lead initiatives to enhance the customer experience across all touchpoints.
Use data to inform segmentation strategies, pricing models, and promotional campaigns.
Champion a culture of curiosity and innovation, exploring new sales modalities and technologies.
Stay ahead of industry trends and competitive landscape to inform strategic direction.