Senior Vice President, Earned Strategy, Health PRS&I

Ogilvy & Mather•New York, NY

7d•$100,000 - $230,000

About The Position

Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences' health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity-operating, innovating, and creating at the intersection of Ogilvy's capabilities and global talent-Ogilvy Health brings forth world-class creative solutions for its clients. Over the past year alone, the Ogilvy network has been recognized with the following: Global Agency Network of the Year (Ad Age) Global Agency of the Year (Adweek) One of the "Best Places to Work" for LGBTQ+ equality (Human Rights Campaign's Corporate Equality Index) Most Effective Agency Network (Effie Worldwide) Agency Network of the Year (Clio Awards) Network of the Year (One Show) Global Network of the Year (LIA Awards) Gartner Magic Quadrant Leader Most Awarded Agency (Influencer Marketing Awards) ...and Ogilvy was the first agency network to secure the top rankings on both WARC's Creative 100 and Effective 100 in consecutive years For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health on LinkedIn, Instagram, Facebook, X, and Threads. About the Role We are seeking a highly motivated and experienced SVP of Earned Strategy to lead the development and execution of innovative and effective earned strategies for our healthcare clients and new business pursuits. This role will be instrumental in driving brand growth, agency share of wallet, and exceeding client expectations through culture-driven insights and a deep understanding of the healthcare landscape. As a Senior Vice President, you bring value through exceptional modern marketing skills. "In it to win it," you should have great hunting instincts and know when to bring in the capabilities to meet client needs and help close the deal. You should be a team builder who drives client business results, as well as our Agency share of wallet. Importantly, you are an advocate and champion of the Ogilvy and Ogilvy Health brand to our clients, employees and candidates. Possessing C-Suite gravitas, you should have a marketable body of expertise to be an exceptional team leader who inspires others to act courageously.

Requirements

11-14 years of experience, including 8+ years in a supervisory role and exceptional experience in Health & Wellness
Proven experience with new business development and ability to drive revenue
Ability to manage accounts and projects with little to no supervision
Be recognized as subject matter leader and experience formulating creative client strategies and solutions
Ability to manage multiple individuals across various teams and to manage performance and provide timely feedback
Ability to participate in internal forecasting and determining appropriate staff utilization as well as overseeing budget development and management, ensuring that budgets remain on track and are invoiced in a timely manner
Interest to be a collaborator within the team and others within the company
Digital fluency

Responsibilities

Account Leadership: Client Management & Strategic Thinking As an SVP, you are responsible for successfully and autonomously overseeing client business and being the client's strategic thought partner and relationship manager. Beyond client work, your role is to provide strategic counsel, bring new and innovative thinking to the client, and manage ad hoc issues. In this role, you will be responsible for championing an Earned Creative approach as part of our Public Relations, Social & Influence team to our clients and colleagues alike. Responsibilities include the following:
Business Development: Contribute to agency growth by driving new business pitches by cultivating data-driven cultural insights, developing earned creative strategies, and working with Creative teams to build programming that earns attention Hunting for organic new business growth and identifying new business opportunities Developing strategic plans, including annual brand plans and ad hoc plans throughout the year, generating creative ideas and actions that produce tangible business results Nurturing and growing key senior client relationships by being a trusted advisor to senior client management and working as an objective insider and advocate for their organization Reviewing and analyzing marketing and business analytics and developing a POV on how communications strategies should adjust to reflect that data Integrating and liaising with experts across the Ogilvy Health, Ogilvy, and broader WPP network, including social and digital teams, paid partners, strategy, and creative Bringing industry trends and forward thinking to your clients, thinking beyond the client's stated needs and providing proactive counsel in areas that the client can benefit from understanding Seeking and supporting thought leadership opportunities and content such as bylines, speaking opportunities, and awards Providing day-to-day client strategy and account leadership with limited oversight from Group SVP or EVP Leading all account executions with support from your teams, while staying knowledgeable on the full picture of the account, including strategic business imperatives, knowledge of the competitive landscape, target audiences, and competitive advantages Ensuring the highest quality of deliverables to clients, including an attention to details when it comes to brand messages, product data, grammar, and spelling Nurturing and mentoring staff to think a level ahead to support their continued growth Showcasing team success and help the client market results internally Managing client satisfaction metrics and associated performance measures, anticipating challenges and roadblocks and devising timely solutions to any relationship issues that might arise
Fiscal Responsibility With support from the mid-level team members (Vice President and Account Director), the SVP is responsible for managing the client's budgets, ensuring we stay within scope on both fee and expenses. It is your responsibility to anticipate any challenges or changes, communicate those challenges/changes to the client, and create a new scope in a timely manner. In this role, you must ensure the account is fiscally fit, meaning that it is staffed correctly to the fee budget and staff are remaining within their projected hours. An SVP will have mastered the development of a budget and precise hours to deliver on task, with the ability to manage yearly and monthly staffing projections, partner with specialty leads (such as social media or creative) to account for those needs, and communicate regularly with leadership and Finance on any increases or decreases to fee budget. In addition, you are responsible for reviewing and approving timesheets and training your team to do the same.
Organic Growth Along with regular account operations, the SVP also should proactively identify opportunities for growth with your current clients. This might include identifying a new work stream, leveraging subject matter experts or specialists within Ogilvy to provide the client with fresh thinking, or proactively offering solutions to a problem. You should be skilled in clearly presenting thinking that connects the dots and shows that you and the team understand the landscape and/or client challenge.
New Business Business growth is critical to the financial success of the agency, and as an SVP, you will be tapped to lead or co-lead, and execute at least 2-3 new business pitches each year. This responsibility will include working with New Business Strategy to develop an insights- and data-drive strategy, working with the New Business team to manage the key steps in the process, and seeing your pitch presentation through from start to finish. As an SVP, you also should be comfortable with effectively presenting our capabilities, case studies, and new business proposals to prospects, engaging audiences through compelling storytelling. You also should be skilled at crafting and tailoring capabilities decks and case studies for new business proposals.
Leadership & Culture SVPs should exemplify Ogilvy's values and commitment to impact. This means always being an inspiring voice for the team, encouraging bold and creative thinking, and bringing new ideas that make Ogilvy stand out. As a leader within the agency, you should focus on the following: Attracting and retaining core talent, managing others to their maximum potential, including working closely with HR on performance reviews and goal setting for your team, setting aggressive yet achievable performance goals for yourself and others Cultivating an atmosphere that embraces diversity and inclusion within the team and agency Promoting collaboration within and across teams, including specialties Demonstrating professionalism, enthusiasm, and passion for our clients, our industry, and our agency Creating a positive work environment by providing feedback for employee growth, recognizing and celebrating team's wins within the team and among leadership, and managing staff issues Initiating thought leadership projects that enhance our reputation and add value to our client's business Building relationships within the Ogilvy Health organization, consistently leveraging other skill sets to enhance growth opportunities for the agency

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