Senior Vice President, Strategy

FIREFIGHTERS FIRST FEDERAL CREDIT UNION

About The Position

Firefighters First Federal Credit Union has proudly been serving the firefighter community since 1935. We have built trusting relationships within the fire family as the nation’s largest exclusive firefighter credit union. Our commitment to providing our members with exceptional financial products and services, along with our legendary service, has allowed us to grow our membership nationally. Join a team that values its employees, invests in professional growth, and makes an impact in the firefighter community. Currently, we have an immediate opening for a Senior Vice President, Strategy to join our team! The Senior Vice President, Strategy is a dynamic and visionary executive that will lead our growth, strategic planning, and market positioning efforts. This role is responsible for aligning people, process, product, strategy, and marketing to drive sustainable business performance and deepen member relationships.

Requirements

Education: Bachelor’s degree in Business, Finance, Accounting, Economics, or a related field, or an equivalent combination of education and experience.
Minimum 10 years of experience at a financial institution.
Minimum 3 years of experience in an executive or C-suite level role.
Proven experience in senior leadership within financial services, with a strong track record in strategy, marketing, or growth roles
Demonstrated ability to lead people and influence culture across complex organizations
Strategic thinker with strong execution skills and a member-centric mindset
High emotional intelligence with the ability to build trust, navigate complex interpersonal dynamics, and lead with empathy
Exceptional communicator with the ability to simplify complexity and align diverse stakeholders

Responsibilities

Strategic Leadership - Facilitate development and execution of organization-wide strategic plans, ensuring alignment with company vision, financial targets, and market opportunities. Collaborate across business units to identify growth drivers and operational synergies.
Marketing & Brand - Oversee brand positioning and marketing strategy. Lead efforts to strengthen market presence and elevate our value proposition across target segments.
Member-Centric Product Development - Use market insights, data analytics, and member feedback to inform product innovation and service delivery. Champion initiatives that improve member acquisition, loyalty, and lifetime value.
Project Management – Lead enterprise-wide project execution by establishing strong project governance and ensuring strategic initiatives are delivered effectively through cross-functional collaboration.
Process Improvement – Drive a culture of operational excellence by implementing continuous improvement practices to streamline and automate operations across the organization that delivers on legendary service.
Fire Family Foundation – Lead the foundation by supporting the wellbeing of the Fire Family. Strengthen partnerships & outreach, and oversee grantmaking, fundraising, budgeting, and program impact. Continue the evolution of the charitable arm of the credit union.
Regularly meeting with each team member to coach and mentor to ensure alignment around FFCU’s mission, vision, and values.
Providing team members with training, tools, and resources to successfully perform their jobs.
Holding teams accountable for meeting all service level agreements, ensuring the team’s work is accurate/efficient, and providing coaching, feedback, or training as needed.
Providing and ensuring development opportunities are available for team members as part of their overall career path with the Credit Union.
Leading change by identifying opportunities that consistently raise the bar and improve service levels.
Assisting the Credit Union with executing the business plan of the organization.