Senior Vice President, Consumer Interactive

TransUnion•Chicago, IL

1d•Hybrid

About The Position

The SVP of Consumer Interactive owns the performance of the Direct-to-Consumer business, directly accountable for its financial performance, including revenues and acquisition. This role leads acquisition, CRM/Lifecycle Marketing, and Analytics & Reporting as integral capabilities. The position reports to the President of US Markets and Consumer Interactive. This is a hybrid position, involving regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week. Core responsibilities include direct acquisition & brand marketing (brand awareness, demand generation, paid and organic acquisition, AI-driven and emerging discovery surfaces, creative and content strategy, marketing operations and compliance), CRM and lifecycle marketing (consumer lifecycle marketing, overall monetization through subscription upgrades and offer management), and marketing strategy & optimization (product positioning and go-to-market alignment, testing, experimentation, and continuous optimization).

Requirements

15+ years of progressive leadership experience in consumer digital products, fintech, identity solutions, or data-driven platforms, with meaningful exposure to B2C business models and consumer growth strategies.
Proven track record of full P&L ownership, including scaling high-growth consumer businesses through customer acquisition, retention, and monetization initiatives.
Demonstrated experience driving customer acquisition and marketing performance, with a strong understanding of funnel economics, unit economics, and ROI-driven growth levers across digital channels.
Deep understanding of consumer marketing performance, including demand generation, conversion optimization, lifecycle marketing, and the measurement of growth effectiveness at scale.
Strong understanding of credit, identity, fraud, and regulatory environments, and the ability to translate complex data and risk frameworks into consumer-relevant value propositions.
Demonstrated ability to lead cross-functional teams spanning product, marketing, data, technology, and operations, and to influence at the executive and board level.
Experience leading global teams and navigating complex, matrixed environments while driving consistent execution and performance outcomes.
Bachelor’s degree required.

Nice To Haves

Experience operating in an organization undergoing significant transformation across products, customer experience, or go-to-market models preferred.
Exceptional communication, presentation, and stakeholder management skills, with the ability to align teams around a clear consumer growth narrative.
MBA or equivalent advanced degree preferred.

Responsibilities

Define and execute the multi-year strategy for the Consumer Interactive business, aligning with TransUnion’s global growth priorities.
Manage the performance of the Direct-to-Consumer channel, ensuring we meet the strategic growth and revenue goals.
Ensure marketing operations, compliance, and reporting infrastructure enable speed and scale.
Create clarity across teams by aligning execution, engagement, and analytics around common performance and acquisition goals.
Partner across the Consumer Solutions, Legal, Risk, Compliance, Operations, Global Technology to support alignment and prioritization.
Own the acquisition focused marketing strategy, ensuring all channels operate against a unified growth objective.
Translate strategy into coordinated execution across direct, brand, engine and partnership marketing.
Drive disciplined testing and optimization across channels to improve acquisition outcomes.
Lead CRM and lifecycle marketing, including email and notification-based engagement, as a core extension of acquisition.
Ensure CRM execution supports acquisition efficiency, activation, retention, and engagement.
Align engagement programs with acquisition campaigns to deliver a cohesive customer journey.
Own Analytics & Reporting as a first-class function supporting marketing and operational decisions.
Oversee data science, web analytics, and enterprise data reporting to ensure performance visibility.
Establish clear reporting that connects marketing activity to performance outcomes.

Benefits

Day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options.
Spousal, domestic partner, and other eligible dependent coverage is available on select plans.
Tax-advantaged HSA and FSA accounts.
Company-paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short- and long-term disability.
Legal plan, pet insurance, and travel accident coverage.
Adoption assistance and fertility planning coverage.
Caregiver support, Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.
401(k) with employer match and Employee Stock Purchase Plan (ESPP).
Financial wellness resources, career coaching, and optional long-term care insurance.
Tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events.
24/7 support including professional therapy, coaching, and emotional well-being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.