Senior TV and Offline Channel Marketing Manager
About The Position
Chime is on a mission to help millions of everyday people achieve financial progress. To accelerate efficient and measurable growth, we're seeking a data-driven, performance-oriented Senior Channel Marketing Manager to lead and optimize TV and Offline marketing efforts. This role will play a critical part in building a full-funnel media strategy — blending brand awareness with measurable acquisition outcomes — across television, audio, direct mail, and emerging offline channels. You'll collaborate closely with cross-functional partners in Brand, Creative, Analytics, Media Strategy, and MarTech to design campaigns that balance brand storytelling and performance metrics. This is a high-impact role ideal for a strategic marketer who thrives on translating complex media performance data into actionable growth strategies. The base salary offered for this role and level of experience will begin at $130,050 and up to $180,600. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
Requirements
- 8+ years of marketing experience, with at least 5 years focused on TV ideally in a performance or full funnel environment.
- Proven success managing multi-million-dollar offline media budgets tied to measurable acquisition goals.
- Experience balancing reach and frequency targets with down funnel business outcomes and efficiency goals.
- Strong grasp of incrementality, media mix modeling, and attribution across brand and performance media.
- Analytical mindset with experience using data to influence decision-making and storytelling.
- Strong communication and presentation skills, with the ability to influence and lead stakeholders
- Ability to thrive in a fast-moving, cross-functional team with multiple stakeholders and evolving priorities.
Responsibilities
- Lead TV & Offline Channel Strategy: Drive the planning, execution, and optimization of full-funnel TV & Offline media — from upper-funnel brand building to lower-funnel performance drivers.
- Deliver on Growth Objectives: Translate Chime's business goals into measurable marketing outcomes by improving business metrics through optimized media mix and audience targeting.
- Evolve Performance Measurement & Attribution: Partner with Analytics to evolve incrementality testing, MMM, and attribution models. Integrate new data sources (e.g., iSpot, SambaTV) to improve campaign insight and reporting accuracy.
- Drive Full-Funnel Integration: Collaborate with digital and brand teams to align media mix across all channels — connecting awareness, reach, frequency, engagement, and conversion. Leverage retargeting and cross-channel lift studies to strengthen the funnel's efficiency.
- Test & Learn Culture: Lead ongoing testing of creative, targeting, and platforms. Implement testing frameworks to identify scalable growth drivers.
- Agency & Partner Management: Oversee relationships with media and measurement partners, ensuring channel strategy and reporting rigor.
- Cross-Functional Leadership: Present insights and recommendations to marketing leadership, helping shape long-term TV & Offline investment strategy and budget optimization.
Benefits
- Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you're coming in regularly or are part of our fully remote program, you'll stay engaged with your work and teammates.
- In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
- Competitive salary based on experience
- 401k match plus great medical, dental, vision, life, and disability benefits
- Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
- 1% of your time off to support local community organizations of your choice
- Annual wellness stipend to use towards eligible wellness related expenses
- Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
- In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
- A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
