Senior Technical SEO Manager, AWS Search Marketing

Amazon•Seattle, WA

31d

About The Position

Amazon Web Services (AWS) is seeking an experienced, results-driven Senior Marketing Manager specializing in Search Engine Optimization who will operate as a strategic technical leader responsible for developing and implementing SEO strategies that drive improved experiences for all search users that engage AWS. Key job responsibilities Strategic SEO Capabilities Proactively identify opportunities and translate business strategy into tactical SEO requirements and implementation plans Develop and execute comprehensive SEO strategies that align with AWS marketing business priorities and drive measurable customer acquisition - seek to identify areas where SEO best practices are not applied and seek to drive change Stay ahead of evolving algorithms and SEO best practices, while contributing to GEO/AEO opportunities. Technical Excellence Leverage deep expertise in technical SEO concepts including XML sitemaps, structured data, HTML, and other applicable terms. Use data and enterprise SEO tools (Google Search Console, seoClarity, ScreamingFrog, Botify, etc.) to provide insights and receive stakeholder buy-in Audit or facilitate vendor audits for the AWS website and other properties Testing & Optimization Culture Build and champion a culture of testing by enabling teams to leverage testing tools owned by the search team Drive data-driven decision making about on-site customer experience through test results and analysis Measure and communicate the results of SEO initiatives to stakeholders at all levels Leadership & Communication Communicate effectively with peers and upward to senior leadership, demonstrating ability to escalate appropriately Serve as the primary SEO partner to web teams, front-end and back-end engineering, Information Architecture teams, search product managers, and content teams. Drive a culture of SEO best practices that permeates through the organization Operate with autonomy while collaborating across technical and non-technical stakeholders.

Requirements

6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
5+ years of recent professional SEO experience working on large, global sites (100,000+ monthly visits from organic search traffic)
Demonstrated experience using enterprise SEO tools such as Google Search Console, Moz, seoClarity, ScreamingFrog, Botify, or similar platforms.
Experience collaborating with technical and non-technical stakeholders to implement SEO strategies.
Track record of taking SEO initiatives from concept to completion with measurable results.
Experience communicating results to senior leadership

Nice To Haves

Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience with Salesforce and Tableau
Experience in B2B, digital advertising, and ad-tech products/services
5+ years of recent professional SEO experience working on large, global sites (100,000+ monthly visits from organic search traffic)
Experience collaborating with technical and non-technical stakeholders to implement SEO strategies.
Track record of taking SEO initiatives from concept to completion with measurable results.

Responsibilities

Proactively identify opportunities and translate business strategy into tactical SEO requirements and implementation plans
Develop and execute comprehensive SEO strategies that align with AWS marketing business priorities and drive measurable customer acquisition
Stay ahead of evolving algorithms and SEO best practices, while contributing to GEO/AEO opportunities.
Leverage deep expertise in technical SEO concepts including XML sitemaps, structured data, HTML, and other applicable terms.
Use data and enterprise SEO tools (Google Search Console, seoClarity, ScreamingFrog, Botify, etc.) to provide insights and receive stakeholder buy-in
Audit or facilitate vendor audits for the AWS website and other properties
Build and champion a culture of testing by enabling teams to leverage testing tools owned by the search team
Drive data-driven decision making about on-site customer experience through test results and analysis
Measure and communicate the results of SEO initiatives to stakeholders at all levels
Communicate effectively with peers and upward to senior leadership, demonstrating ability to escalate appropriately
Serve as the primary SEO partner to web teams, front-end and back-end engineering, Information Architecture teams, search product managers, and content teams.
Drive a culture of SEO best practices that permeates through the organization
Operate with autonomy while collaborating across technical and non-technical stakeholders.