Search Marketing Manager

Chewy • Boston, MA

4d

About The Position

Chewy is seeking a highly motivated, goal oriented and analytical Paid Search Marketing Manager to join our exciting and fast paced company in our Boston, MA, Plantation, FL or Minneapolis, MN office. As a Search Marketing Manager you will be responsible for creating, managing and optimizing PPC campaigns across multiple search engines. You will analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns, and build new ones. You will prioritize the most scalable opportunities and through testing and iteration, grow a portfolio of customer acquisition sources that are incremental to the Performance Marketing program. You must learn quickly, move fast, quickly run and analyze experiments, and make decisions prioritized by business impact. You will need the right balance of marketing and technology experience, as well as business judgment and technical aptitude.

Requirements

• Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related discipline
• 4+ years of experience in paid search, preferably ecommerce or performance/direct response
• Experience managing Google/Bing Shopping ads (Pmax)
• Experience with analytics platforms like Google Analytics or Adobe Analytics
• Intermediate experience in Microsoft Excel
• The ability to analyze large datasets to gain insights and make confident recommendations
• Strong mathematical, analytical, and communication skills (written and verbal)
• Experience with A/B and multivariate testing and specific actions taken as a result
• Ability to effectively work together with marketers, product managers and engineers alike
• A tenacious attitude for learning and taking on new challenges, and entrepreneurial/self-starting mentality
• Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks
• Flexibility for periodic travel

Responsibilities

• Own project work and support key projects owned by team members across the Boston, MA, Plantation, FL and Minneapolis, MN offices for the largest and fastest growing marketing channels in the company
• Build campaigns from the ground up, including keyword research, competitive analysis, and ad copy generation and experimentation
• Monitor campaign performance, perform deep dive analysis, and flag opportunities to grow or optimize performance across search marketing tactics
• Keep our search campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/insights
• Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance
• Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities
• Build new relationships and work in parallel with other disciplines at the company

Benefits

• this position is eligible for 401k and a new hire and annual equity grant.
• We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident.
• We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
• Exempt salary team members have unlimited PTO, subject to manager approval.
• Team members will receive six paid holidays per year.
• Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees